A French door refrigerator is a combination of side by side top with a bottom door that has narrow vertical and bottom spaces. The bottom space in the refrigerator consists of pullout drawers that are used as freezing compartments. The freezing space at the bottom is smaller than the conventional top-mount freezer and it is occupied by an ice maker. Currently, newer refrigerator models with four doors are also available. Such a model has two vertical spaces at the bottom of the refrigerator, which replace drawers. This helps increase the space available. Availability of French door refrigerators in varying dimensions, advanced freezing technology, and attractive designs have led to these refrigerators gaining popularity across the globe.
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Global French Door Refrigerator Market: Competition Landscape
In developed as well as developing economies, presence of international as well as emerging players targeting their customers with cost-effective products integrated with the IoT (Internet of Things) technology is expected to fuel the demand for French door refrigerators in the next few years.
- Major players operating in the French door refrigerator market are focused on the development of innovative refrigerators by opting for newer freezing technologies that offer key advantages in terms of improvement in food quality and meeting consumers’ expectations.
- Emerging players in the market are focusing on collaborations with mega retailing channels and online platforms to increase the sale of their products. In addition, manufacturers of French door refrigerators are emphasizing the promotion of their refrigerators through celebrity endorsement.
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The Whirlpool Corporation
The Whirlpool Corporation was founded in 1911. It is involved in the distribution, manufacture, and designing of residential and commercial kitchen appliances. The company distributes its products under the brand names of Whirlpool, Maytag, KitchenAid, JennAir, Gladiator, Brastemp, Amana, and Bauknecht. The company has about 65 manufacturing and technology research centers spread across the globe. The company promotes itself as one of the key players in the global market for French door refrigerators by implementing the strategy of customer-centric approach.
Samsung Group
Samsung Group is a Korea-based company founded in 1938. The company operates through different business segments such as consumer electronics, IT & mobile communications and device solution all over the globe. The company is focused on continuous development of innovative products that fulfill the requirement of users.
LG Corporation
LG Corporation is involved in the manufacture of a wide range of commercial and residential appliances across the globe. The company operates in more than 80 countries worldwide. It operates through different business segments such as LG makes electronics, chemicals, and telecom products. LG Corporation has expanded business across the globe through its subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, and LG Chem. The company is focused on the adoption of advanced technologies for manufacture of innovative products.
Haier Group Corporation
Haier Group Corporation is a China-based company established in 1984. The company is engaged in the production and distribution of household appliances. It offers products such as refrigerators, freezers, microwave ovens, televisions, washing machines, air-conditioners, and water heaters. Haier Group Corporation has about five R&D centers, 24 industrial parks, 66 trading companies, 143,330 sales outlets, and more than 70,000 employees across the world. It also offers a wide range of products comprising over 15,100 models in 96 categories.
Key players operating in the global French door refrigerator market include Whirlpool Corporation, Midea Group, Samsung Group, Sharp Corporation, Haier Group Corporation, Arcelik A.S., BSH Home Appliances Corporation, Electrolux AB, LG Corporation, and Panasonic Corporation.
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Global French Door Refrigerator Market: Dynamics
Rise in popularity of French door refrigerators
A refrigerator is considered a basic home appliance used to preserve food for a long time. Rise in the disposable income and increase in the popularity of French door refrigerators are expected to drive the global market in the next few years. Additionally, French door refrigerators with advanced technology and innovative designs are gaining popularity among end-users. Furthermore, robust increase in the number of commercial kitchens, food services, and retailers is expected to fuel the global French door refrigerator market during the forecast period.
Adverse environmental effects of refrigeration in conventional refrigerators
Around 20% of the global warming impact of refrigeration systems is caused by direct leakage of fluorocarbons, such as hydro chlorofluorocarbons, into the atmosphere. Stringent regulatory laws are prompting manufacturers to use alternative eco-friendly refrigerants with a minimal impact on the environment and to adopt alternative technologies for vapor compression. However, use of French door refrigerators powered by electric energy generated from fossil fuel is directly hampering the environment. Moreover, conventional refrigerators with advanced technologies can be a major substitute for French door refrigerators. These factors are projected to hinder the global French door refrigerator market during the forecast period.
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