Global Email Marketing Industry: Snapshot
The global market for email marketing has been influence by a number of factors, among which, the increasing usage of Internet is the most significant one. The expanding penetration of smart phones has also been adding to the growth of this market since the last few years. Over the coming years, the rising awareness among people pertaining to email marketing, such as a relatively higher RoI rate than any other form of digital marketing, will influence its popularity, resulting in a significant market rise.
On the downside, the lack of niche marketing options and the privacy issues concerning the usage of Internet and email may act as hindrances, limiting the growth of this market in the years to come. In 2016, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2017 and 2025, this market is likely to touch US$22.16 bn by the end of 2025.
Currently, email marketing is being extensively utilized in the media, IT and telecom, retail/e-commerce, travel and leisure, and the BFSI industries as the primary source of marketing for business expansion purposes and customer retention and satisfaction.
Purchase our Premium Research Report At:https://www.transparencymarketresearch.com/checkout.php?rep_id=482<ype=S
Asia Pacific to Exhibit Strong Presence in Global Email Marketing Industry
North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the prime regional markets for email marketing across the world. Among these, Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 22.80% between 2017 and 2025, thanks to a relatively faster adoption. The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.
North America, on the other hand, is expected to witness slow growth in its market for email marketing in the near future due to the presence of various regulatory laws. In North America, the U.S. (the CAN-SPAM Act) and Canada (CASL), both, have their respective laws governing email marketing practices; however, the law in the U.S. is more lenient as compared to the one in Canada, which, subsequently is propelling the U.S. market for email marketing. The high internet penetration rate, the rising number of smartphone users, and the steady growth in the BFSI sector may assist the North America market for email marketing to find its way to success in the years to come.
Get More Press Releases by TMR: https://www.prnewswire.com/news-releases/accepted-benefits-of-increased-vehicle-safety-improved-overall-on-the-road-quality-to-extend-copious-growth-opportunities-for-automotive-digital-key-market-growth-projected-at-outstanding-21-5-cagr-from-2021–2031–tmr-301313826.html
Software to Remain Strong among Email Marketing Components
Software and services are the main components of email marketing. The software segment has held the leading position in the global market for email marketing and is anticipated to retain it over the next few years, thanks to the increasing adoption of white label software, third-party standard, and web-based application. The third-party standard software is likely to emerge as the most preferred component of email marketing in the next few years.
Advantages to offer Personal Touch for Customer propels Email Marketing Market
Increasing penetration of the Internet among a large volume of population for personal and professional use is a key factor fuelling the email marketing market. Business enterprises, especially small and mid-size ones use email marketing to reach out to prospective customers. Email drafted for marketing purpose usually catch consumer’s attention because of a personal touch. This lures consumers to know more about the business, its offerings, and mode of service.
Are you a start-up willing to make it big in the business? Grab an exclusive, PDF Brochure of this report
Contact us:
Transparency Market Research
State Tower,
90 State Street, Suite 700,
Albany NY – 12207,
United States
Tel: +1-518-618-1030 Email: [email protected]
Website: https://www.transparencymarketresearch.com
https://todaysmarkettrends.wordpress.com
