Driving Recorder Market: Introduction
- Driving recorder, sometimes called dash camera, is primarily used to record audio and video while driving on a road in a truck, car, or bus. A special purpose camera acts like a CCTV camera in a vehicle and is mounted on the dashboard of the car. The camera records every detail happening both inside the car and on the road. Dash cameras are used by driving instructors, regular drivers, police officers, and drivers of public transport buses and taxies.
Key Drivers of the Global Driving Recorder Market
- Rising awareness among end-users about the importance of dash cameras is a key driver in the global driving recorder market. Driving cameras are identified as the perfect solution to report undisciplined drivers responsible for road accidents and vehicle crash incidents.
- Dash cameras are also important to assess the status of a car and other vehicles when someone lends it to friends or relatives. Most advanced dash cameras feature inbuilt GPS devices, which in addition to recording video and audio, records different street routes as well as the driving speed.
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Opportunities in the Global Driving Recorder Market
- Increasing demand for advanced products with automatic operations is a key opportunity in the driving recorder market. An automatic driving recorder is viewed as a cost-effective and efficient alternative to conventional products as it uses in-built programs and software to adjust video quality, audio volume, recording speed, and size of the video or audio.
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COVID-19 Pandemic has lowered Demand across Downstream Industries
COVID-19 has largely affected the purchasing habits and spending patterns of consumers. With changing attitudes, consumers are prioritizing their expenses and are willing to pay only for essential products and services. Moreover, restrictions on social gatherings and strict lockdowns across the world has lowered the demand for driving recorders during the COVID-19 pandemic.
North America Recognized as the Major Market for Driving Recorders
- By region, the global driving recorder market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the driving recorder market in the U.K., Germany, France, and Rest of Europe. Country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the driving recorder market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America driving recorder market is categorized into Brazil, and Rest of South America.
- The North America driving recorder market is witnessing strong research and development activities by key industry participants. Introduction of technically advanced and easy to use driving cameras is the key strategy of companies operating in the region. Furthermore, the market is driven by high consumer awareness and willingness to spend on recreational products.
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Key Players Operating in the Global Market
Key companies are developing innovative and diverse product portfolios through extensive research and development activities. Online marketing, multichannel sales and distribution, and integrated services are the key strategies of industry participants. Partnerships and collaborations with international distributors allows companies to market and sell their products in overseas markets.
Some of the major companies identified in the global driving recorder market are:
- Apeman International Co., Ltd.
- Garmin Ltd.
- Safe Cams
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