Direct Thermal Ticket Paper – Beating the Counterfeiters and Safeguarding Bottom Lines
The packaging industry continues to tread steadily, however, it is the growing investment in, and adoption of, new materials and technologies that has created a buzz in this landscape.
Direct thermal ticket paper is one such development, partly brought about growing pressures to conform to regulatory norms and emphasis on enhanced functional properties. The features of direct thermal ticket paper, such as paper exhibiting durability, pre-printing sustainability, and utmost security have meant that demand has surged steadily in the recent past.
With the alarming rate of forgeries of tickets coming to light, the transportation industry has become an early adopter of direct thermal ticket paper. Gains have also been driven by broader developments in the e-commerce landscape, especially, in countries, where brick-and-mortar stores are being quickly replaced by the online shopping onslaught. Realizing the enormous growth potential of the direct thermal ticket paper market, Transparency Market Research (TMR), in its latest study, analyzes all aspects in detail, bringing to light critical insights that can be the differentiator in this fledgling marketplace.
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What’s on the Horizon for the Direct Thermal Ticket Paper Market?
Direct thermal ticket paper has been on the billing counter of retailers for quite a long time now, and the shifting paradigms from cash registers to automated POS terminals are likely to sustain its application during the forecast period. According to TMR’s report, the sales of direct thermal ticket paper crossed a value of US$ 420 Mn in 2018, this market is likely to register a CAGR exceeding 6% during 2019-2027.
As regulations regarding the use of BPA-containing paper become stringent in several countries, consumer perception takes a dramatic shift towards BPA-free direct thermal ticket paper. This has urged vendors to replace BPA-based epoxy coatings, and instead make use of urea urethane, Pergafast, and ascorbic acid to develop compliant direct thermal ticket paper.
Manufacturers who stay abreast with the policies and function towards fostering innovation in their products as per the demand ascending from end-use industries, will be able to safeguard their brand value and net sales. Since disruption awaits just below the surface for numerous manufacturers, the direct thermal ticket paper market is anticipated to gather vigor in the forthcoming years.
Stepping Stones for the Direct Thermal Ticket Paper Market
A major chunk of direct thermal ticket paper sales will remain driven by the transportation industry, where controlling ticket duplication and cost-bearing frauds become crucial. Since the success of the transportation business immensely relies on the reduction of overhead costs, barcode tag-based direct thermal ticket paper is emerging as a viable and valuable choice for ensuring security. Besides transportation, direct thermal ticket paper also finds wider application in the entertainment industry.
In recent times, the developed countries of North America, Europe, and GCC countries have witnessed a tremendous surge in the number of casinos. With the rise in lottery and betting activities, the demand for entrance tickets, cash coupons, and betting slips is showing greater ascendency. The sales of direct thermal ticket paper are outperforming their previous records, as ticketing applications broaden in parallel to transport and admission activities.
Direct thermal ticket paper with a thickness of 90 GSM remains preferable for transport, billing, barcode, and admission/event ticketing applications, and is set to drive the most sales, while thermal paper with a thickness of over 120 GSM is expected to remain a high-growth segment. While a cohort of drivers strive to push the growth bars of the direct thermal ticket paper market, unavoidable overhead costs could significantly impact the bottom lines of manufacturers.
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- According to Transparency Market Research’s latest market report on the direct thermal ticket paper market for the historical period of 2014-2018 and forecast of 2019-2027, the growing demand for direct thermal ticket paper from casinos and the gambling industry is expected to bolster the growth of the global direct thermal ticket paper market during the forecast period.
- Globally, revenue generated by the direct thermal ticket paper market is estimated to go over US$ 450 Mn in 2019, and is expected to expand at a CAGR of over 6% in terms of value throughout the forecast period.
Robust Growth in Casinos & Gambling Industry: A Key Driver
- North America, Europe, and GCC Countries have seen tremendous increase in the number casinos in recent years, which has led to tremendous growth in the demand for entrance tickets, betting slips, lottery tickets, cash coupons, etc., in the direct thermal ticket paper market.
- Direct thermal ticket paper offers features such as high durability and reliability. Also, it is suitable for pre-printing, which makes it ideal for ticketing purposes.
- The continuous growth in gambling has led to the increased demand for direct thermal ticket paper.
- Governments in various countries promote casino tourism in order to generate revenue, which, in turn, is escalating the growth of the direct thermal ticket paper market. For instance, North America has more than 2,300 casinos, around 500 bingo halls, and nearly 45 greyhound tracks.
- According to the American Gaming Association, in the United States of America, consumers spent a record-setting amount of US$ 38.54 billion on gambling in 2015. This surpasses the industry’s record annual spending of 2013. All these factors are increasing the demand for direct thermal ticket paper.
