Digital coupons are vouchers that are available online. These can be redeemed online and offline. Digital coupons can be added in the store account or loyalty cards. Digital mediums such as cell phones and laptops are used to distribute digital coupons among customers. Many retailers now provide digital coupon facility to cater to the evolving technology. Digitization has helped many businesses in direct marketing of their brands and improving their sales. Furthermore, digital coupons are delivered to customers in different ways such as short message services (SMSs), multimedia message services (MMSs), E-mails, push notifications, social media platforms and retailers websites. The Groceries Manufacturers Association defines a coupon as a form of legal tender. Digital coupons are auditable and considered as taxable revenue.
Get Sample Copy:
Digital coupons plays a pivotal role in online businesses due to the involvement of real-time payments. Adoption of coupons has increase after the introduction of digital coupons. Digital coupons enhances the involvement of customers in digital shopping. These coupons allow various brands to increase their customer base. Customers that are outside the retail location are also attracted by providing offers. Expiration dates on digital coupons automatically encourage customers to shop frequently. This, in turn, drives the digital coupons market. Moreover, the use of these coupons also helps in unloading stagnant inventory. Digital coupons also reduce the risk of fraud such as reuse of coupons. Costs related to the printing and shipping traditional coupons reduce due to the use of digital coupons. This is anticipated to propel the digital coupons market. Digital Coupon is also an effective marketing tool to indulge new customer base.
Grab an exclusive PDF Brochure of this report:
Brands are unable to reach customers who are unaware of digital coupons. This is likely to inhibit the digital coupons market during the forecast period. The companies operating in the digital coupons market cater to the people that that use cell phones, smartphones, tablets, laptops, and computers. Digital coupons can be reused by customers due to improper implementation of security, this is likely to cause loss to organizations. Thus, multiple usage of single coupons results in the downfall of the digital coupons market.
Increase in the number of smartphone users is projected to create opportunities in the market during the forecast period, as most smartphones users are aware of digital coupons and are likely to avail these coupons for purchase. Furthermore, increasing deployment of online business, which use digital coupons to increase their presence and customer base is anticipated to boost the market during the forecast period.
Based on type, the digital coupons market can be bifurcated into discount coupons and coupon codes. In terms of regions the global digital coupons market can be segmented into North America, Europe, South America, Asia Pacific, and Middle East & Africa. The market in North America is projected to expand due rise in awareness about digital coupons among customers and increase in use of these coupons as a marketing tool. Europe has many retailers that use digital coupons to attract new customers. The digital coupons market in Asia Pacific is estimated to expand due to advancement in technology and surge in the number of online businesses. The Digital India movement is projected to propel the digital coupons market in India.
Request For Customization:
Key players operating in the digital coupons market include Ebates Inc. provides online cashback offers. Coupons.com, Groupon, Amazon.com Inc., and RetailMeNot Inc. are online shopping websites that provide various digital coupons and cashback offers. ShopAtHome.com, LLC. provides cashback and coupons, Slickdeals, LLC provides coupons by popularity based , Savings.com has coupons of renowned brands and stores, Hip2Save by Hip Happenings, LLC provides numerous deals, pintable and digital coupons, and help tips about personal finances
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
Read Our Latest Press Release:
Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.
Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through ad-hoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.
Transparency Market Research State Tower,
90 State Street,
Albany NY – 12207
USA – Canada Toll Free: 866-552-3453