Demand for Incontinence Pads to Experience a Significant Dip in 2024, Influenced by COVID-19 Pandemic

The global adult diaper market is likely to gain traction amongst the geriatric population who suffer from conditions like dementia, severe diarrhea, mobility impairment, and incontinence. An adult diaper refers to a diaper that is designed for adults and is necessary for them to wear under various conditions. Adult diapers come in different forms such as underpants, diapers, and sanitary napkins. Bodily wastes and liquids are absorbed by superabsorbent polymer, which is mainly used in the making of adult diapers.

Attends Healthcare Products, Inc., Kao Corporation, Unicharm Corporation, Kimberly-Clark Corporation, DSG International, and First Quality Enterprises are few names to reckon with in the global adult diaper market.

Transparency Market Research (TMR) has prepared an inclusive report on the global adult diaper market for the period of 2019 to 2027. Expanding at a rate of 6% CAGR, the global adult diaper market is poised for considerable growth over the tenure of assessment, from 2019 to 2027.

To understand how our report can bring difference to your business strategy, Ask for a brochure

adult diaper market infographic

North America and Europe are Expected to Remain at the Forefront of Market Growth

With growing acceptance of adult diapers in the region, North America is likely to witness considerable growth over the period of forecast.  Such prominence of the region in the global adult diaper market is mainly due to the growing acceptance of adult diapers, particularly amongst the aged population. Countries like Canada and the U.S. are estimated to add fillip to the regional market. Furthermore, some international travelers prefer adult diapers when it comes to travelling to countries with poor sanitation and toilet facilities.

Another region that is estimated to rise to prominence in the global adult diaper market is Europe. In the region, adult diapers have are likely to surpass the sales if baby diapers market in near future owing to the rapidly increasing population. In countries like France, Greece, Germany, and Italy the population for elderly people is increasing at an exponential rate. Japan in the Asia Pacific region is likely to witness high growth of the market as a considerable part of its population is over 65 years.

Request a sample to get extensive insights into the Adult Diaper Market

For valuable insights on the adult diaper market, reach out our report page

Expansion of the Online Retail Sector is Estimated to Bolster its Demand in the Market

The expansion of the global adult diaper market is likely to be driven by the rapid growth of the geriatric population with medical conditions like dementia, severe diarrhea, mobility impairment, and incontinence. In addition to that, growing awareness toward improved hygienic condition is another factor that is likely to favor the expansion of the global adult diaper market.

Phenomenal expansion of the online retail market for various products including hygiene products is likely to add to the growth of the market in years to come. The expansion of the online retail sector is primarily ascribed to the cost effectiveness, better visibility of products, improved management of inventory, and growing reach of the customers.

Irrespective of such favorable trends, various factors like stigma and shame attached to incontinence, especially in the developing and under-developed countries are likely to restrict the growth of the global adult diaper market.

The information shared in this review is based on a TMR report, bearing the title, “Adult diaper market (Product – Reusable Diapers, Disposable Diapers, Swim Diapers, and Incontinence Pads; Style – Pad Style, Flat Style, and Pant Style; Distribution Channel – Online and Offline) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2019 to 2027”

The global adult diaper is segmented based on:


  • Reusable Diapers
  • Disposable Diapers
  • Swim Diapers
  • Incontinence Pads


  • Pad Style
  • Flat Style
  • Pant Style

Distribution Channel

  • Online
  • Offline


  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • U.K.
    • Rest of Europe
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Stuck in a neck-to-neck competition with other brands? Request a custom report on “Adult Diaper Market”

Related Reports Press-Release –




Transparency Market Research
State Tower,
90 State Street,
Suite 700,
Albany NY – 12207
United States
USA – Canada Toll Free: 866-552-3453
Email: [email protected]