Research Nester released a report titled “Customer Relationship Management (CRM) Analytics Market – Global Demand Analysis & Opportunity Outlook 2027” which also includes some prominent market analyzing parameters such as industry growth drivers, restraints, supply and demand risk, market attractiveness, year-on-year (Y-O-Y) growth comparisons, market share comparisons, BPS analysis, SWOT analysis and Porter’s five force model.
In a survey report by the European Union, cloud computing usages amongst enterprises observed a growth of 26%, out of which, 55% of the firms used advanced cloud services such as CRM, financial and accounting software applications among others.
In upcoming years, a number of new players are emerging amidst the longstanding established players in the retail market. Company owners are shifting their focus towards E-commerce business models on the back of growing penetration of internet users around the globe, thereby benefitting the growth of their business.
Around 45% of the global population accessed internet during 2017, which is further estimated to cross 52% by the end of 2024.
A few of the brick-and-mortar retailers are cutting store locations and focusing on a smaller number of stores to create efficiency and flexibility so as to sustain the competition. Furthermore, adoption of online business platforms to create omni-channel presence is estimated to contribute to the growth of the market.
With increasingly competitive landscape, backed with rapid adoption of digitization and reduction of costs in operational processes; the customer relationship management (CRM) analytics market is anticipated to witness noteworthy growth.
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The customer relationship management analytics market is anticipated to record a CAGR of around 13.1% during the forecast period i.e. 2019-2027. The market is segmented by deployment into on-premises and cloud. Among these segments, the cloud segment is anticipated to have largest market share owing to fast speed internet connection availability at affordable rates. According to International Telecommunication Union (ITU), an estimated 51.2% of the global population used internet in the year 2018.
Geographically, the CRM analytics market is segmented by five major regions into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa region, out of which, North America is expected to have largest market share on the back of volumetric data generation, which needs to be evaluated in order to retain valuable customers among numerous industry owners.
However, rising rate of cybercrimes in cloud based systems is raising concerns among various companies. Additionally, lack of stringent rules and regulations for eliminating incidences of cybercrimes, is expected to operate as key restraint to the growth of the market during the forecast period.
This report also studies existing competitive scenario of some of the key players of the CRM analytics market which includes profiling of Oracle (NYSE: ORCL), SAP SE (ETR: SAP), IBM Corporation (NYSE: IBM), Microsoft (NASDAQ: MSFT), SAS Institute, Inc., Accenture (NYSE: PLC), Infor, Teradata (NYSE: TDC), Angoss Software Corporation and Salesforce.com, Inc. (NYSE: CRM).
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The profiling enfolds key information of the companies which comprises of business overview, products and services, key financials and recent news and developments. Conclusively, the report titled “Customer Relationship Management (CRM) Analytics Market – Global Demand Analysis & Opportunity Outlook 2027”, analyses the overall CRM analytics industry to help new entrants to understand the details of the market. In addition to that, this report also guides existing players looking for expansion and major investors looking for investment in the CRM analytics market in the near future.
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