Content Protection And Watermarking Market Analysis till 2031; Covid-19 Analysis

August 3, 2021

The overlaying of a logo or part of a text on a document or image file is an important process for both copyright protection and the commercialization of digital works. This is known as watermarking.
Watermarks are mostly used to defend content material and to claim ownership of content. Without watermarks, valuable digital assets may become vulnerable to content theft or unlawful use.
The content protection and watermarking solution provides an additional layer of security for the content protection chain to prevent the illegal use of content by inserting watermarks that allow legitimate use of the content on a music or movie soundtrack before the presentation of packaged media (DVD, Blu-ray discs) and online digital distribution.
When playing and copying material, the devices read the watermark. If the watermark indicates it is illegal to use, playback and copying will stop or the sound will be muted, and an explanatory message can be displayed.
Understandably, watermarks are the best security practice, but cost and complications often prevent content creators from effectively enforcing them. The amount of material produced can explode exponentially, but so can the range of techniques that support this increase.
Content protection and watermarking helps content owners protect film, audio, and video entertainment content in all release windows, Safe content without compromising on the consumer entertainment experience.

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Global Content Protection and Watermarking Market: Key Drivers

Increasing cases of content fraud and duplication are expected to drive the content protection and watermarking market. Some content providers can misuse them in various ways. In a simple case, creation is copied, redistributed, or resold in its original form. Content protection and watermarking thus generates growth opportunities in the market to deal with these issues.
The increase in Internet bandwidth and increasing consumption of premium content on smartphones, PCs, tablets, laptops, and smart TVs have led to increased use of content protection systems in these electronic media. The devices can use content protection and watermarking systems to ensure authorized access.
The global content protection and watermarking market is growing due to the increasing number of web shopping sites that use web protection for safe payments. E-commerce applications, modified one-to-one services, and access to databases are vulnerable to risks such as changing the identity of documents. Many online services take a watermark-based approach to protect the digital identity of documents.
Some companies offer their digital watermarking software for free, making part of their profit by charging copyright owners annual fees to maintain internet contact information. This factor is expected to restrain the adoption of content protection and watermarking.

Impact of COVID-19 on the Global Content protection and Watermarking Market

COVID-19 has a significant impact on businesses and the global economy in addition to severe public health implications. In the course of the further development of the pandemic, companies need to reconfigure and rethink their work modules in the changing world.
COVID-19 has a positive impact on the content protection and watermarking market due to the increased usage of mobile devices and various content-based websites and apps. This is projected to drive the market in the next few years.

North America to Hold Major Share of the Global Content Protection and Watermarking Market

The global content protection and watermarking market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Many of the major players in content protection and watermarking are based in North America, due to concerns about data loss and theft that drives the evolution of the market. Additionally, the popularity of premium content in the North American region has led several large and local players to initiate content protection and watermarking solutions.
Technological advances and innovative features in Asia Pacific creates growth opportunities for the content protection and watermark market in the region, encouraging players to expand their market share. Many companies started adopting content protection and watermarking due to high demand for privacy and security restrictions in Asia Pacific countries.

Prominent players offering content protection and watermarking include castLabs, Adobe Systems, and other market players in content protection and watermark.
castLabs, ContentArmor, and CineSend deliver forensically watermarked DRM-protected content to more than 100 virtual film festivals around the world. CineSend uses the DRMtoday solution from castLabs in conjunction with the company’s cloud-based service Video Toolkit for the secure processing and distribution of content.

Key players operating in the global content protection and watermarking market include: