Packaging has been developed as an important component in the modern lifestyle due to the transportation, storage, and rising consumer preference towards convenience on the backdrop of a fast paced lifestyle. Over the past few years, the demand of the packaged food products is increasing gradually. Confectionary is one of the popular food in the modern lifestyle. The sales of the confectionary not only depends on the quality of the product but packaging too plays a significant role to enhance the brand value of the product. Wrappers is considered to be one of the important packaging solutions among the confectionary manufacturing companies. Wrappers are specifically transformative in nature because it transitioned the confectionary from a comparatively constant product to brands that can be easily differentiated by the customers. Confectionary wrappers are designed to meet all the physical requirement of the supply chain to ensure that product with the decent quality of the product, high quality and eye catching presentation is required for the brand in the consumer’s mind.
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Confectionary Wrappers: Market Dynamics
The global confectionary wrappers market is expected to grow steadily during the forecast period which is primarily driven by the mounting growth of organized retail sector. Retail outlets are one of the most common point of sale for confectionary products. Growing urbanization in developing economies is expected to fuel the demand of confectionary products because populations in towns or cities have a preference to have ready to eat food products instead of the traditional meal which in turn positively impacting the sales of wrappers during the forecast period. Confectionary products are also given as gift purposes which is anticipated to be one of the significant driver in the confectionary wrappers market during the forecast period. Wrappers can be customized for the specific requirement of the client and the manufacturers of confectionary products use wrappers to enhance the brand value. However, rising number of diabetes patient is expected to pose a major challenge in the Confectionary wrappers market during the forecast period.
Confectionary Wrappers: Market Segmentation
The global confectionary wrappers market is segmented on the basis of types of confectionary, wrappers type, material type
Based on the confectionary type the global confectionary wrappers market is segmented into:
- Chocolate confectionary
- Sugar confectionary
- Gum cereal bars
Based on the wrappers type the global confectionary wrappers market is segmented into:
- Die cut piece
Based on the material type the global confectionary wrappers market is segmented into:
- Polyethylene (PE)
- Polyethylene terephthalate (PET)
- Biaxially oriented polypropylene (BOPP)
- Cast polypropylene (CPP)
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Confectionary Wrappers Market: Regional outlook
In terms of geography, the global confectionary wrappers market has been divided in to five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. North America is expected to account maximum market share in the global confectionary wrappers market in 2017. This is attributed by the rising per capita disposable income coupled with the increasing preference to the ready to eat packaged food products. Europe is also anticipated to be the one of the attractive region among the confectionary wrappers manufacturers during the forecast period. Asia Pacific region is anticipated to register highest CAGR during the forecast period and the region expected to dominate the global confectionary wrappers market by the end of the forecast period. However, Middle East & Africa region is expected to observe slow growth as compare to the other region during the forecast period.
Confectionary Wrappers Market: Key players
Some of the key players in the global confectionary wrappers market are Bemis Company Inc., Aptar Group, Sonoco Products Company, Crown holdings Inc., Amcor Limited, Graphic Packaging International, Silgan Holdings Inc., Graham Packaging Company Inc., Westrock co Inc. etc.
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