Preference Shift towards Sustainability to Raise Popularity of Recyclable Metal Cosmetic Packaging Solutions

Consumer care and personal care product providers continue to cash in on the growing opportunities due to the increasing consumption of consumer care products. Changing lifestyles have led to the adoption of new hygiene routines, such as the use of anti-aging products, driving the sales of beauty and personal care packaging, worldwide. The increasing trend for flexibility and affordability has led to the consumption of smaller pack sizes. While cosmetic demand propels, manufacturers are not only focused towards offering effective cosmetics, but are also emphasizing the need to offer convenient product usage and dispensing, driving design innovation.

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Emphasis on driving consumer engagement is further likely to support innovation in cosmetic packaging. Moreover, consumer distaste for plastic on account of the environmental hazards followed by its use is shifting attention towards metal cosmetic packaging. Transparency Market Research (TMR) recently published an extensive study on the metal cosmetic packaging market, with a positive perspective of the industry, owing to the aforementioned factors. The study unveils the key elements driving the industry’s growth, while elaborating on the developments witnessed across the metal cosmetic packaging market.

Unwrapping the Success Timeline

Through ancient times, metal packaging has been in seen in the form of gold and silver boxes, along with strong alloys. 1200 A.C. marked the start of the production of tin sheets in Bohemia. Following this, the beginning of the 14th century experienced the commencement of the use of tin containers for food packaging. Over the course of time, metal packaging containers found their application in several end-use sectors, including cosmetic packaging. Around 1966, enactment of the Fair Packaging and Labeling Act (FPLA) gained ground, which required all consumer products in interstate commerce to be informatively and honestly labeled, with the FDA imposing regulations on food, drugs, cosmetics, and medical devices. The use of metal packaging for cosmetics has surged phenomenally over the recent past, as cosmetic product manufacturers recognized the need to reduce the use of plastic in packaging.

Changing consumption patterns and the requirements of cosmetic product manufacturers led to an evolutionary growth in the metal cosmetic packaging market. According to TMR’s study, the metal cosmetic packaging market is expected to witness sales revenue of ~ US$ 4.4 Bn, registering a CAGR of ~4% in 2019. The rising demand from commercial setups and the growing popularity of packaging as a key differentiating factor for cosmetics are expected to fuel the growth of the metal cosmetics market.

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Impact of Undercurrents on Metal Cosmetic Packaging Landscape

Decorative Techniques to Boost Appearance

Brand owners are focusing more on improved visuals for metal cosmetic packaging to help clients gain a competitive edge. Many have embraced digital printing that offers opportunities for developing eye-catching colors, and bold and striking visuals. Technological developments in digital printing continue to foster these efforts, bringing key changes across the metal cosmetic packaging landscape.

Sustainability Emerging as a Decisive Factor for Purchase

Most metal cosmetic packaging manufacturers are focusing on providing sustainable and eco-friendly packaging for cosmetics, which has been one of the major factors affecting consumer purchase decisions regarding cosmetics. Recyclable packaging solutions such as metal packaging are therefore gaining immense popularity among cosmetic product manufacturers.

Lightweighting Trend to Spur Innovation

Lightweighting has been a fast-growing trend within the metal cosmetics packaging industry over the past decade. This trend enables packaging manufacturers and cosmetic brand owners to reduce their environmental footprint, thereby improving their sustainability credentials, while also reducing overall costs. By developing more lightweight metal cosmetic packaging, less material is utilized, whilst reducing the energy consumption for distribution and logistic purposes.

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Manufacturers’ Strategies Catalyzing Business Growth

Elevate Consumer Appeal by Using 3D Printing

The aspect of product differentiation is gaining center stage for cosmetic product providers in an attempt to build a brand image, consequently creating the need for improved and differentiated packaging solutions. Players in the metal cosmetic packaging market are adopting various technologies such as 3D printing technology to develop appealing metal cosmetic packaging. 3D printing is the new trend that is being adopted by manufacturers to enhance product look and attract cosmetic consumers. This is expected to contribute to the rise in the sales of metal cosmetic packaging solutions.

Invest in Producing Packaging for Skin Care Products

Application of metal packaging in skin care and hair care products is expected to boost the business of market players. Rising skin care awareness coupled with falling cosmetic prices is offering promising opportunities for packaging providers. Owing to this, investments centered towards producing packaging for skin care products would prove profitable.

Although significant developments are cited towards improving products, certain aspects are expected to hinder the progress of the market. Volatile raw material prices and fluctuating demand and supply of raw materials are likely to restrain the overall global metal cosmetic packaging market.

Scrutinizing the Competitive Landscape

In 2018, AptarGroup, Inc. announced the acquisition of Reboul, a renowned and innovative leader in prestige beauty packaging. With this strategic acquisition, Aptar improved its capabilities, including high speed metal stamping, deep metal drawing, and differentiated lipstick mechanism design and production. The transaction positioned Aptar to capitalize on the growth in the color cosmetics market, and strengthened its ability to serve customers in the fragrance and skin care markets.

In 2019, Crown Holdings Inc. launched a new metal packaging-a new round-to-square-shaped tin that would find its application in the packaging of luxury products, as well as biscuits, confectionery, tea, and cosmetics. Produced by using a 100% recyclable material, this product fits the consumer requirement for convenience.

With merely 10-15% of the global metal cosmetic packaging market held by leading market players, and the remaining 80-85% controlled by other companies in 2018, the market remains fragmented in nature. Leading players of metal cosmetic packaging are adopting key strategies to enhance the quality of the product. Companies are constantly showing innovations in the design and functionality of their products in the beauty segment. Expansion in the global market remains a go-to strategy to increase their consumer base, which is incorporated by means of collaborations and acquisitions.

Metal Cosmetic Packaging Industry: Analysts’ View

The metal cosmetics packaging market continues to expand significantly, on account of the changing preferences of consumers and the growing trend of individuality. TMR’s analysts have a positive outlook of the market on account of the growing use of metal cosmetic packaging to not only protect the packaged product but also improve its appeal. Although the skin care segment is expected to dominate the global cosmetic packaging market by value and volume, significant demand for metal cosmetic packaging is expected to be generated by the hair care segment. Estimated to be a fast-growing segment throughout the forecast period, investments in producing packaging for hair care product packaging could churn greater profits in the near-future. E-Commerce penetration into rural and semi-urban areas could be a vital avenue that new entrants could explore in a bid to expand distribution capacity across the global market. Manufacturers of cosmetic products are preferring to sell their offerings through e-Commerce platforms, as the online purchase of cosmetics continues to surge. Metal cosmetic packaging providers are, therefore, developing products that are ideal for online sales channels. Market entrants can channelize their new product development strategies towards this avenue.

  • According to Transparency Market Research’s latest market report on the metal cosmetic packaging market for the historical period of 2014-2018 and forecast period of 2019-2027, the increased demand for food, beverages, and consumer packaging is estimated to drive the growth of the metal cosmetic packaging market.
  • Globally, revenue generated by the metal cosmetic packaging market has been estimated to reach ~ 4.4 Bn in 2019, and is expected to expand at a CAGR of ~ 4% in terms of value throughout the forecast period.

Metal Cosmetic Packaging with Aesthetic Appeal through 3D Printing

  • The global hair care and skin care industries are growing at high annual growth rates. Anti-ageing creams, shampoos, and hair conditioners are some of the products driving the growth of the global metal cosmetic packaging market.
  • A majority of metal cosmetic packaging manufacturers are concentrating on the Asia Pacific region. Changing lifestyles and increasing disposable incomes are propelling the demand for cosmetics from this region.
  • Anti-ageing beauty products are expected to boost the demand for metal cosmetic packaging solutions. Consumers, mainly from the ageing population, are inclined towards cosmetic products that improve their overall appearance.
  • One of the major trends observed in the metal cosmetic packaging market is the usage of 3D printing technology to increase the appeal of metal cosmetic packaging. Key players in the metal cosmetic packaging market are introducing 3D printing for metal cosmetics in their product offerings. 3D printing gives an aesthetic look to cosmetic products, and is generally used to package cosmetics, especially fragrances and shampoos. Its added advantage is the aesthetic look that attracts consumers.

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Demand for Cosmetics from Commercial Setups Propelling Market Growth

The growing desire of people to look beautiful is driving the demand for cosmetics, and subsequently metal cosmetic packaging. An increasing number of related commercial setups such as salons and beauty parlors is driving the demand for metal cosmetics packaging. Factors such as changing lifestyles of people, services provided by beauty and wellness industries, and increasing middle-class population in the developing countries of the Asia Pacific region are expected to drive the growth of the global metal cosmetic packaging market during the forecast period.

The hair care segment is anticipated to expand at a high CAGR of ~ 5%, in the metal cosmetic packaging market, during the forecast period. The skin care application segment is expected to be prominent in the overall metal cosmetic packaging market throughout the forecast period, by value and volume. Recent trends in the global cosmetics market show that, prices are steadily falling due to the rising competition between market players. This has led to an increase in penetration and rise in per capita consumption of cosmetics, worldwide, especially in APAC and Latin America. Packaging helps in driving impulse buying and enhancing shelf appeal as well as consumer satisfaction.

Metal Cosmetic Packaging Market: Segmentation

The global metal cosmetic packaging market has been segmented into five regions, i.e. North America, Latin America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA). On the basis of product, the global metal cosmetic packaging market is segmented into tubes, bottles, pumps & dispensers, and others. On the basis of material, the global metal cosmetic packaging market is segmented into aluminum and tin. On the basis of application, the global metal cosmetic packaging market is segmented into skin care, hair care, makeup, and nail care. On the basis of capacity, the global metal cosmetic packaging market is segmented into lesser than 5 ml, 5 ml – 10 ml, 11 ml – 15 ml, and above 15 ml. Asia Pacific dominates the metal cosmetic packaging market in terms of value as well as volume. The APAC metal cosmetic packaging market share is prominently held by China and Japan. The Europe metal cosmetic packaging market is anticipated to expand by a CAGR of ~ 3% during the forecast period. The U.K. and Germany are major contributors to the Europe metal cosmetic packaging market.

Metal Cosmetic Packaging Market: Competition Landscape

Some of the key players in the global metal cosmetic packaging market that are included in the report are

  • Aptar Group Inc.
  • RPC Group Plc
  • Libo Cosmetics Company, Ltd
  • Quadpack Industries
  • HCP Packaging
  • Fusion Packaging
  • Swallowfield Plc
  • Crown Holdings, Inc.
  • Albea S.A.
  •  Linhardt GmbH & Co. KG

Metal Cosmetic Packaging Market: Key Developments

Key manufacturers in the global metal cosmetic packaging market are focusing on expansion through acquisitions and partnerships. In recent years, it has also been observed that, key participants in the metal cosmetic packaging market are increasing their popularity around the globe by participating in exhibitions.

  • On 11 June, 2019, Aptar Group Inc. acquired two leading pharmaceutical service companies, Nanopharm Ltd. and Gateway Analytical LLC, for a combined enterprise value of approximately US$ 50 million.
  • On 1 May, 2018, Aptar Group Inc. acquired Reboul from Vacheron Industries SAS.
  • In 2017, the acquisition of Astrapak in South Africa, a specialized manufacturer of molded and thermoformed plastic packaging, serving the African market, further extended RPC’S global footprint.
  • In 2017, RPC Group Plc. acquired Letica, a large family-owned business based in Rochester, MI, USA. It more than doubles RPC’s exposure to the important North American market.

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