Global Coffee Beauty Products Market – Introduction
- Coffee beauty products can improve circulation, smoothen cellulite, and reduce redness. Caffeine also has strong antioxidant properties which help reduce fine lines, pigmentation, and fights free radicals. These characteristics of coffee beauty products have created a strong impact on people who use beauty products regularly and especially people who increasingly value natural and plant-derived ingredients. Many coffee scrubs are popular among women as it consists of coffee ground with raw sugar and hydrating oils such as coconut and jojoba, ensuring that it moisturizes while it exfoliates. Additionally, caffeine aids in stimulating blood flow and helps in reducing stretch marks and acne. This has resulted in extensive use of coffee beauty products globally.
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Widespread usage of coffee beauty products for under-eye treatment and as lip balm
- People having dark circles beneath the eyes or puffy under-eyes can use coffee beauty under-eye balm which helps in soothing the eyes and gives more glow beneath the eyes. The fine lines can be treated effectively without harming the eyes. The coffee beauty balm sits well under makeup and also shines when no makeup is done. A small swipe boosts under-eye radiance and gives a subtle glow to the skin. Similarly, a coffee lip balm is hydrating without being heavy, and smooth without being too thin or slippery. The coffee ingredients are mixed in a natural way, providing brown lip balm which is easy to wear.
Hydrating characteristic of coffee beauty products- a driving factor
- People are attracted toward the hydrating factor of coffee beauty products. Young girls and women are buying a lot of hydrating coffee beauty products which keeps the skin shiny and is free from any comedogenic ingredients. The hydrating skin gets cocoa butter and vitamin E which helps to plump the skin, ensuring a radiant and healthy glow upon application of these beauty products filled with caffeine. The brightened skin tone is inducing new customers, thereby generating sales.
North America to Dominate the Global Coffee Beauty Products Market
- The global coffee beauty products market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America accounted for major share of the global coffee beauty products market in 2020. The market in North America and Europe is anticipated to grow at a rapid pace due to extensive scientific laboratory testing of coffee beauty products, technologically advanced and effective coffee beauty and skin products, growing number of fashion designers entering the skincare products market, and wide availability of premium beauty range with advanced antioxidants in countries such as the U.S., Canada, Mexico, Germany, and France.
- The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period due to high net disposable income, increase in standard of living, increased focus by women on maintaining skin brightness, and growing number of salons and spa treatments in China, India, Japan, and other countries in Southeast Asia, which is projected to surge the demand for coffee beauty products.
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Key Players Operating in the Global Coffee Beauty Products Market
Major players operating in the global coffee beauty products market are likely to face intense competition during the forecast period. Prominent companies such as Lush Retail Ltd., Urban Decay, Frank Body, and Dior are international players focusing on making soft and gentle coffee beauty products. The companies are also aiming to produce products which match the skin tone of individuals. Key players operating in the global coffee beauty products market include:
- Lush Retail Ltd.
- Urban Decay
- Frank Body
- Dior
- Morphe Brushes
- Maybelline New York
- Wash With Joe
- MCaffeine
- Laura Mercier
- Tom Ford
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