Global Bruise Treatment Market: Introduction
A bruise is a skin injury that results in discoloration of the skin. Bruises are more common in patients taking medication for thinning their blood. In case of an internal blood vessel injury, blood pools under the skin causing discoloration, and it is termed as a bruise. Bruises can occur from a fall, accident, sports injury, or medical procedure. Geriatric people are highly susceptible to bruises. Certain bleeding disorders can also cause excessive bruising. Bruises that occur easily, or for no apparent reason, may indicate a bleeding disorder, especially if the bruising is accompanied by frequent nosebleeds or bleeding gums.
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Key Drivers of Global Bruise Treatment Market
Rising prevalence of blood disorders
According to Office of Disease Prevention and Health Promotion, a large number of people in the U.S. have genes for bleeding and clotting disorders and hemoglobinopathies. About 1.2 million people in the U.S. develop blood clots in the veins of the leg. This condition is called deep venous thrombosis (DVT). According to WHO World Health Organization, hemoglobin disorders were originally endemic in 60% of 229 countries, potentially affecting 75% of births; however, they are common in 71% of countries among 89% of births (either in the whole population or among minorities), which prompts policy-makers to consider the most appropriate strategy for treatment and prevention. At least 5.2% of the world population (and over 7% of pregnant women) carry a significant variant. Hemoglobin S accounts for 40% of carriers; however, it causes over 80% of disorders owing to localized very high carrier prevalence: around 85% of sickle-cell disorders, and over 70% of all affected births occur in Africa. Thus, rising blood disorders is expected to drive the market.
Rising Prevalence of Diabetes
According to WHO, the number of people with diabetes rose from 108 million in 1980 to 422 million in 2014. The global prevalence of diabetes among adults over 18 years of age rose from 4.7% in 1980 to 8.5% in 2014. In 2016, an estimated 1.6 million deaths were directly caused by diabetes. Another 2.2 million deaths in 2012 were attributable to high blood glucose. Regular checkup and analysis of blood components and management of insulin can reduce diabetic conditions. Thus, the diagnosis of such diseases is expected to drive the market.
North America to Account for Major Share of Global Bruise Treatment Market
- North America is projected to account for major share of the global bruise treatment market during the forecast period. The market in the region is anticipated to expand at a rapid pace in the next few years due to an increase in research & development. Europe is expected to be the second-largest market during the forecast period.
- The bruise treatment market in Asia Pacific is likely to expand at a high CAGR during the forecast period
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Key Players Operating in Global Bruise Treatment Market
The global bruise treatment market is highly consolidated owing to the presence of several key players. Leading players operating in the global bruise treatment market include:
- Miracle Plus
- Sonuka Medical LLC
- Genuine Virgin Aloe Corp.
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