Do you randomly scroll through the social media pages of popular brands and find yourself being amazed at how well they have presented themselves? Well, you’re not alone.
Most people find themselves in a similar situation and cannot help but wonder how they can do the same for their own brand. Don’t worry, we’ve got your back. We have compiled a list of all brands that are doing wonders in positioning themselves as the go-to brand for their audience.
We picked the most interesting aspects out of these companies’ marketing, something most users seek and have it here for you. If you need to create like this, you can also consider using editor apps or intro making websites like videocreek.com that operate for free, and get the job done like no other! So, without any delay, here is the count for the brands that have hit the nail on the head with their social media accounts:
1. Zomato
Zomato is a food delivery app that first started off by being a platform the audience sought when they wanted to look at restaurants and their reviews. But as their platform grew, so did their marketing.
Zomato is now considered as one of the most premium brands in India when it comes to social media marketing. They mostly dominate a huge space on Instagram, with some of the same quirks on Twitter too.
They recently conducted a contest for their audience, where they asked them to submit advertisements for Zomato, with cash prizes for all winners. Zomato keeps integrating these techniques in their marketing that ensures engagement with the audience, along with some great content.
2. Dunzo
Dunzo is a delivery app and has an amazing hold over moment marketing on Instagram. Currently, their comments on IPL and the marketing surrounding that whole space is top of its game.
Along with this, one distinguishing feature that Dunzo has is that they don’t use video marketing very heavily. Their strongest suit is their striking copy. The way they integrate even the smallest of events to their brand and what it stands for is what sets them apart from the rest.
Recently, their posts about the latest Apple event and their delivery personnel in these corona times have gained a lot of traction. They, too, are active primarily on Instagram, where their amazing visuals and a catchy copy can be put at display in the best way.
3. Rajasthan Royals
Rajasthan Royals is a team of the Indian Premier League and has recently gained numerous accolades for its spot-on timing and one-liners on Twitter. A lot of people have now come to appreciate the wit displayed by the page, and they only keep getting better.
Their page on Twitter uses live-tweeting as a way to keep their audiences engaged. Live-tweeting means that a social media handle gives live updates of an event as it is proceeding on its Twitter page. This is predominantly done by sports events, TED talks, interviews, or reporting a new story development.
4. Tinder
Tinder is an online dating application that matches people on the basis of their location. Their marketing consists of all- user testimonials, cross-section tweets, and memes, everything that suits their brand identity.
What Tinder has done is very interesting in terms of understanding its target audience and the type of content they will enjoy. They never go into serious discussions because their audience is mostly young teenagers and adults looking for some fun and witty content.
On Instagram as well as Twitter, Tinder has been successful in gaining a large number of followers, even from audiences their marketing isn’t targeted towards; the main reason being the relatability of their content.
5. Wendy’s
Wendy’s is a chain of fast-food joints in the United States. They do not operate in India, but their marketing is definitely something Indian brands can draw from.
Their engagement on Twitter is nothing short of perfect. Some people believe Wendy’s replies to each and every tweet or retweet they get, and this helps a lot in increasing morale.
Not one of their replies is a miss. They are funny and witty in equal measure without being rude and have captivated followers for years. They sometimes take a dig at their competitors too and are receptive to jokes themselves. It is everything the new-age social media marketing team should chase after.
6. Durex
Durex is a condom brand and easily one of the most popular ones in India, probably even worldwide. One would think, why would any audience want to possibly follow a condom brand on social media? Here is where Durex comes in.
Their meme-like posts that are filled with innuendo have managed to widely entertain their followers. They make their content funny but never cross the line and make it vulgar. They also use their page to promote safe and responsible sex practices that show consumers that they aren’t just a brand that sells condoms, but also soundly aware of their responsibilities.
7. Netflix
Let’s be honest. Netflix has a lot to work with. They have these amazing shows they run that are full of pop-culture references, and the possibilities of making relatable content are endless.
But Netflix goes a step further and ensures that their good marketing opportunities are made even better. They make sure they constantly interact with their audience, not just through comments, but stories on Instagram, direct messages, contests, and quizzes, etc.
This brings about a feeling of anticipation in the audience’s minds, where they find themselves looking forward to the content they put out. And isn’t that the whole objective of doing promotions online, anyway?
Conclusion
While the marketing techniques used by these brands are top-notch, it is important to note that these are brands and products with deep pockets and a well-funded marketing department that helps them create content of this stature.
Being a small business, it might be difficult for you to put out something in a similar capacity and with the same consistency. But it is definitely not impossible. There are a lot of tools you can use, like an online video editor or intro maker, to make your job easy so that you focus only on core objectives. Click here to investigate.
So, without any further ado, get to work and see your brand’s page emerge victorious in the face of all adversities, be it creative or financial.
