Global Badminton Equipment Market: Introduction

Badminton is played extensively across Asia Pacific and Europe. Growing popularity of badminton can be attributed to the rise in the number of badminton competitions and sports clubs across the globe. Also, rising interest for badminton among children aged between 5-10 years, has led to increase in the number of badminton coaching centers in schools. Increasing usage of lightweight resources through application of nanomaterial in badminton equipment is a recent trend.

Global Badminton Equipment Market: Competition Landscape

Li-Ning Co. Ltd.

Li-Ning Co. Ltd. was incorporated in 1990. This company is headquartered in Beijing, China. It manufactures and distributes badminton equipment, athletic apparel, and footwear etc. The company has expanded its sales offices across the globe.

YONEX Co., Ltd. 

YONEX Co., Ltd. was incorporated in 1958. This company is headquartered in Tokyo, Japan, and has around 1800 employees worldwide. It manufactures and distributes sporting goods and other accessories. The company offers a wide range of sports equipment which includes racquets, shuttlecocks, strings, apparel, shoes, and bags.


Babolat is a French tennis, badminton, and squash equipment company based in Lyon, France. The company was incorporated in the year 1875. Babolat offers a wide range of badminton equipment around the world via the online and offline distribution channel.

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Global Badminton Equipment Market: Dynamics

Increasing number of badminton leagues

Continuous increase in number of badminton leagues at the regional, national, and district level across the globe has created immense opportunities for manufacturers and distributors of badminton equipment. Asia Pacific is anticipated to be the fastest growing region for the badminton equipment market as the demand for premium badminton racquets are increasing exponentially. Countries such as China, India, Malaysia, and Indonesia are projected to drive the badminton equipment market in the near future.

Boom of online retail worldwide

Rise in sale of badminton equipment and accessories through online channels is projected to offer significant opportunities to the badminton equipment market. Furthermore, evolution of e-commerce industry has generated good opportunities for producers and suppliers in the global badminton equipment market. Manufacturers and distributors of badminton equipment are focusing on selling their products on e-commerce websites in order to cater to end-users across the world.

Global Badminton Equipment Market: Segmentation

The global badminton equipment market can be segmented based on:

  • Product Type
  • Distribution Channel
  • Region

Global Badminton Equipment Market, by Product Type

Based on product type, the global badminton equipment market can be divided into:

  • Badminton Racquet
  • Shuttlecock
  • Nets
  • Others (Strings, Court Mats, Net Poles, and Grip Tape etc.)

Global Badminton Equipment Market, by Distribution Channel

Based on distribution channel, the global badminton equipment market can be divided into:

  • Offline
    • Specialty Stores
    • Multi-brand Retail Outlets
  • Online
    • E-commerce Websites
    • Company-owned Websites

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.