Growing Interest in Sports Creates Long-term Revenue Streams for Manufacturers during COVID-19
Since gyms, swimming pools, and other recreational facilities were shut during the coronavirus pandemic, people chose badminton and other sports activities to maintain optimum health. As such, the reopening of gyms and other sports facilities with the start of 2021 is anticipated to create revenue opportunities for companies in the badminton apparel market. Suppliers are using online information outlets to educate users as to how they can hone their badminton skills by practicing at home backyards and open spaces in housing societies. Techniques such as hitting against the wall, jump rope, footwork drills, and the likes are helping people to improve their badminton skills.
Manufacturers in the badminton apparel market have witnessed high volume sales during the COVID-19 era due to isolation and social distancing norms. It has been challenging manufacturers to avoid supply shocks, but long-term relationship of individuals with sports has created future revenue streams for manufacturers.
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Lack of Awareness about Special Badminton Shoes Inhibits Market Growth
The badminton apparel market is slated to register a robust value CAGR of ~11% during the assessment period. However, many individuals lack awareness about specialized badminton shoes, which is likely to affect market growth. Hence, companies in the badminton apparel market such as Asics— a Japan-based multinational corporation which produces sports equipment, are increasing efforts to guide individuals about the advantages of specialized badminton shoes to help them improve their sports performance.
Advantages such as prevention of ankle injuries, reduced chances of blisters, and ventilation are triggering the demand for badminton shoes. Companies are increasing the availability of shoes that offer increased grip, are lightweight, and provide cushioning to improve the sports performance of individuals. Since badminton is an intense and fast moving game, manufacturers are making use of breathable materials in shoes.
Synthetic T-Shirts, Shorts for Men Grow Popular Online
Custom sports jerseys are growing popular in the market landscape. It has been found that synthetic fabrics are predicted to hold the lion’s share in terms of value and volume in the badminton apparel market. This is why companies such as Li-Ning— a China-based sportswear and sports equipment company, are expanding their apparel portfolio in synthetic t-shirts and shorts for men to capitalize on incremental opportunities.
The rapidly expanding eCommerce sector is creating business opportunities for manufacturers. Startups are emerging as a stiff competition for established market players, since these startups are catering to niche requirements of sports and badminton enthusiasts.
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High Demand for Junior Badminton Clothing, Performance Dresses for Women
Companies in the badminton apparel market are educating badminton enthusiasts about appropriate clothing preferences. Manufacturers are increasing awareness about quick drying, lightweight, and color schemes as per weather conditions to boost product sales. Apart from men and women, companies in the badminton apparel market are increasing their designing capabilities in sportswear for children. PDH Sports— an online rackets sports shop, is acquiring recognition in the U.K. for its comprehensive products portfolio in men, women, and children badminton sportswear.
The concept of compression clothing is growing popular in the market for badminton apparel. Manufacturers are bolstering their production capabilities in compression socks and short underwear to capitalize on sales opportunities. Compression clothing helps improve sports performance, prevents development of varicose veins, and significantly decreases muscle injuries. Companies are diversifying their production activities in headbands, wristbands, and socks to broaden their revenue streams. They are improvising on design capabilities to manufacture junior badminton shoes, as many children are developing an interest in badminton. In order to meet the requirements of women, manufacturers are designing skirts, t-shirts, and even performance dresses in vibrant colors.
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