- According to Transparency Market Research’s latest research report on the global badminton apparel market for the historical period 2018–2019 and the forecast period 2020–2030, badminton apparel is becoming popular due to increasing number of badminton leagues or tournaments, along with the rising number of badminton players. These factors are expected to boost the global badminton apparel market during the forecast period.
- Badminton is a sport that is played both indoors and outdoors. Badminton is a very popular sport, especially across the Asia Pacific region, and is not only played for competitions but also for leisure among players. Prime requirements for a badminton player are shuttlecocks, racquets, and badminton apparel. The apparel includes clothing and footwear, which are made to ensure the player’s movements are comfortable and provide appropriate air circulation. Badminton apparel are prepared in a way that they soak up sweat and do not make the apparel heavy. This helps in easy movement for the player.
- In terms of revenue, the global badminton apparel market is estimated to exceed the value of US$ 30 Bn by 2030, expanding at a CAGR of ~11% during the forecast period.
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Increase in Number of Badminton Leagues: A Key Driver
- Continuous increase in the number of badminton leagues at regional, national, and district levels across the globe has created immense opportunities for manufacturers and distributors of badminton apparel. Moreover, factors such as rising demand for comfortable badminton apparel and increasing activities in the sport have significantly increased the focus on sportswear globally. Different international brands are merging sportswear with fashion wear due to advancements in technology.
- Massive demand for athletic badminton apparel is witnessed among non-sportspersons as well due to the increasing participation in badminton activities and changing lifestyles. Major brands are likely to focus on innovation of new badminton apparel design and research & development activities to strengthen their foothold in the global badminton apparel market.
- Considering all these factors, the impact of this driver is moderate currently, and it is expected to rise due to expected innovations in badminton apparel during the forecast period
Badminton Apparel Market: Market Trends
- Rapid expansion of the badminton industry coupled with high demand for special purpose products such as footwear and increase in focus on athletic footwear products is likely to drive the global badminton apparel market during the forecast period
- Badminton is played extensively across Asia Pacific and Europe. Growing popularity of badminton can be attributed to the rise in the number of badminton competitions and sports clubs across the globe
- Rise in interest for badminton among children aged between 5-10 years has led to the increase in the number of badminton coaching centers in schools. Increase in usage of lightweight resources by using nanomaterial in badminton products is a recent trend, thus driving the badminton apparel market.
Badminton Apparel Market: Competition Landscape
- Detailed profiles of providers of badminton apparel have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
- Key players operating in the global badminton apparel market are
- Absolute Protech Sports (M) Sdn. Bhd.
- Felet International Holdings Sdn. Bhd.
- FZ Forza
- Li-Ning Company Limited
- RSL International
- Victor Rackets Industrial Corporation
- Ruby Glamour Sdn Bhd (Yang Yang)
- Yehlex (UK)
- YONEX Co., Ltd.
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Badminton Apparel Market: Key Developments
- Key providers of badminton apparel, such as Li-Ning Company Limited, YONEX Co., Ltd, Victor Rackets Industrial Corporation, and Babolat are focusing on making cost-effective badminton apparel to attract more customers
- Companies are undertaking mergers and acquisitions, and joint ventures with local players to expand their product portfolio. Some other key developments in the global badminton apparel market are highlighted below:
- In January 2021, YONEX CO., LTD. launched the new POWER CUSHION ECLIPSION Z for footwear. The ECLIPSION series is focused on stability to handle even the most advanced or complex footwork, providing the athlete with confidence in every step and every jump. The POWER CUSHION ECLIPSION Z will be available in late March 2021. As badminton play has become increasingly fast paced in recent years, shoes are required to provide the stability needed to react instantly and propel quickly.
- In August 2020, Li-Ning Company Limited, strengthened its supply chain integration, improved the “Demand-driven” supply chain system, and boosted the flexibility and quick response ability of the supply chain system
- In late 2020, Babolat introduced the new limited edition Goldmine by Babolat Badminton. This edition includes the Backrack bag, Shadow Spirit shoes, and The X-Feel Origin badminton racquet with its three versions, Essential, Power, and Lite.
- In the global badminton apparel market report, we have discussed individual strategies, followed by company profiles of providers of badminton apparel. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global badminton apparel market.
Read TMR Research Methodology at: https://www.transparencymarketresearch.com/methodology.html
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