Introduction
Baby bottle warmer and sterilizer is a device used for warming and sterilizing milk and infant feed formula in a bottle at suitable time and temperature. It is widely used in households and commercial centers to kill pathogenic organism such as viruses, germs, and bacteria from baby products. Baby bottle warmer and sterilizer is a cost effective, reliable, and safe process to heat milk. In addition, portability and versatility of the baby bottle warmer and sterilizer is found to be attractive among parents. Rise in adoption of advanced technology is expected to drive the baby bottle warmer and sterilizer market in the coming years.
Global Baby Bottle Warmer and Sterilizer Market: Competition Landscape
Presence of international players across the globe, targeting end users with smart technologies is expected to fuel the demand for baby bottle warmers and sterilizers in the next few years.
- Prominent players operating in the baby bottle warmer and sterilizer market focus on adoption of smart technologies and offer reliable products to end-users that satisfy the requirement of end-users
- Continuous growth in birth rate across the globe is expected to provide an opportunity for new entrants to the market. In addition, launching of new products by collaborating with various retailing channels will enhance the sales of baby bottle warmers and sterilizers.
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Artsana Group
Artsana Group is an Italian company that was founded in 1946. The company is involved in the business of manufacturing and distributing baby, health, and beauty care products. It provides toys, nursing pillows, footwear, apparel and cosmetics, as well as self-care medical devices, deodorants, toiletries, and incontinence products. Its business is spread in over 100 countries through approximately 400 Chicco stores and numerous local distributors and dealers.
Koninklijke Philips N.V.
Koninklijke Philips N.V. was established in 1891. The company is an electronics company focused in the area of healthcare and lighting. Koninklijke Philips N.V. has spread its business in over 100 countries. It offers baby bottle warmers and sterilizers under the brand name Philips Avent all over the globe. The company is focused on adoption of advanced technologies and development of innovative products.
Conair Corporation
Conair Corporation was founded in 1959. It engages in the business of manufacturing and distributing personal care products, small appliances, and health and beauty products for both professionals and consumers. The company has spread its business across 100 countries and has subsidiaries in over 12 countries
Key players operating in the global baby bottle warmer and sterilizer market include Koninklijke Philips N.V., The Handi-Craft Company, Johnson Controls, Conair Corporation, Goodbaby International, Munchkin, Inc. and Artsana Group.
Global Baby Bottle Warmer and Sterilizer Market: Dynamics
Rise in dependency on baby bottle warmers and sterilizers
Indoor baby bottle warmers and sterilizers are a popular choice among parents as they tend to be safe, reliable, and affordable. Factors such as rise in disposable income, busy lifestyle, and dependency on baby bottle warmers and sterilizers are anticipated to enhance the sale of the product. Rise in awareness about the product and concern about food safety of babies is one of the reasons to opt for baby bottle warmers and sterilizers. Moreover, rapid growth in the penetration of advanced technology by manufacturers is a major attraction among users.
Targeting Untapped Market
Baby bottle warmers and sterilizers are a time and life saver device. Rapid growth in birth rate is expected to increase the demand for baby bottle warmers and sterilizers all over the globe. Stringent laws to provide safe nutrition and basic baby care facilities is expected to further impact the bottle warmer and sterilizer market in a positive way. Continuous robust growth in baby care facilities, hospitals, and in the commercial sector such as malls, transport centers, institutes, etc. that focus on improving baby and mother care facilities is an opportunity for the market. In developing countries, health issues such as food poisoning are promoting the demand for these products. Moreover, penetration of the product through online sales channels such as e-commerce and company websites along with development of cost effective products with smart technology offers further opportunity to the baby bottle warmer and sterilizer market.
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Global Baby Bottle Warmer and Sterilizer Market: Segmentation
Based on type, the global baby bottle warmer and sterilizer market can be segmented into:
- Warmer
- Sterilizer
Based on operation, the global baby bottle warmer and sterilizer market can be segmented into:
- Steam
- Microwave
- UV
In terms of bottle capacity, the global warmer and sterilizer market can be categorized into:
- 1-3
- 4-6
- 7-10
- 11 & above
In terms of end-users, the global baby bottle warmer and sterilizer market can be segmented into:
- Residential
- Commercial
Based on distribution channel, the global baby bottle warmer and sterilizer market can be categorized into:
- Online Channel
- Offline Channel
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
