An automotive human-machine interface is a simple interaction between computer software in automobiles and humans. With increasing finesse comes more opportunities for the human to control more features of the vehicle. The automotive human-machine interface allows drivers and passengers to communicate with their vehicles more conveniently through smart features such as voice, touch screens, buttons, push rotary controllers, swipe and gesture, and even the speech recognition technology. The distraction-free features of the human-machine interface are making the user experience more comfortable and convenient. Additionally, various automobile manufacturers are focusing on implementing multi-information displays in cars to split the information based on the relevance of driver and passenger. The system also allows users to customize features of the software to improve the interaction with 2D and 3D graphics and driver augmented reality systems. This rise in the prevalence of autonomous and connected vehicles is projected to drive the global automotive human-machine interface market during the forecast period.
The primary objective of the automotive human-machine interface is to keep the driver’s concentration on the road, lessen distractions, improve vehicle safety, comfort, convenience, and provide options for personalization. With advancing technologies, the automotive human-machine interface featured in upcoming vehicles is adaptive and personalized. Modern customers demand a smooth experience, and human-machine interface solutions can meet the demand for regular interactions with a car. Empowered by smart systems and installed sensors, automotive human-machine interfaces make sure that cars and other vehicles respond to driver intent and preferences. Moreover, the integration of advanced systems, such as anti-theft lock, rear occupant alert system, and drowsiness monitoring system, is attracting new consumers to the market. Furthermore, rising safety and security concerns among automobile consumers are anticipated to boost the demand for head-up displays, which reduce the chances of distraction for drivers and contributes to enhancing the safety of the vehicle. All these factors are expected to contribute to the expansion of the automotive human-machine interface market during the projected future.
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COVID-19 Impact on Automobile Sector Hinder Demand for Automotive Human-Machine Interface
The imposed worldwide lockdown to protect people from severely affecting with coronavirus nears its end and corporations plan to revive operations. It will be a fortnight of preparation to leap out business operations. The COVID-19 pandemic has had a sudden and drastic impact on the globally integrated automotive industry. Impacts involve disruption in Chinese automotive parts’ shipping, large-scale manufacturing delays across Europe, and closure of numerous equipment plants in the United States. This is putting serious pressure on the automotive human-machine interface market, which is already coping with a downshift in the global demand and likely giving up to merger & acquisition activities.
The pandemic has exposed various challenges for the automotive sector. Many nations are still preparing for a broader spread of the virus. Countries including Italy, South Korea, and Japan are majorly affected among major industrialized economies. The majority of the automobile sector in these regions has a severe impact on the economy and most of them lacked the staff to run a full production line. However, to subdue the unprecedented challenge, the auto industry players embraced digitization to adjust to the new normal to serve consumers, while learning to be nimble-footed to keep companies running under COVID-19 standard operating procedures and focusing on economic health by decreasing costs and generating free cash flows. Furthermore, with rapid production and distribution of COVID-19 vaccines and drugs, the situation is expected to become normal very shortly, and businesses are preparing to overcome the losses by speeding up the production, advertisements, and quality, which is likely to improve demand for the global automotive human-machine interface market in the upcoming future.
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Advanced Features Offered by Automotive Human-Machine Interface Ensures Vehicle Safety
Advancements in artificial intelligence with the speech recognition technology are observing a high rate of the adoption for various applications in automobiles. The integration of virtual assistants has increased the convenience and comfort of drivers and passengers. The pandemic influenced leading manufacturers to create touchless HMI systems. The growing popularity of voice command systems is contributing to the growing demand for the automotive human-machine interface market. Furthermore, various leading brands are exploring the potential of the automotive human-machine interface to augment offerings by including autonomous vehicles. Designs are intended to prepare drivers for passing over the control to their vehicles. A human-machine interface operates like a driver’s navigator and can assist with making the correct decisions in case of critical events. The features also allow communication with external devices to park the vehicle, avoid barriers, and prevent micro sleep. All these features supporting user convenience are anticipated to grow the demand for the automotive human-machine interface market during the forecast period.
Automotive Human-Machine Interface Market: Competition Landscape
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- ALPS ALPINE CO., LTD.
- CAPGEMINI ENGINEERING
- Clarion
- Continental AG
- Denso Corporation
- EAO AG
- Harman International
- Luxoft
- Marelli Holdings Co., Ltd.
- Nuance Communications Inc.
- Panasonic Corporation
- Robert Bosch GmbH
- Socionext Inc.
- Tata ELXSI
- Valeo SA
- Visteon Corporation
- Yazaki Corporation
