Automotive Fragrance Diffuser: Introduction

  • Automotive fragrance diffuser helps to keep the vehicle cabin atmosphere fresh and healthy. The presence of foul odor inside the vehicle is due to bacteria. This odor can be effectively eliminated by killing the bacteria.

Key Drivers of Automotive Fragrance Diffuser Market

  • Rise in production of vehicles integrated with increasing comfort features, across the globe, is likely to propel the automotive fragrance diffuser market. Rising consumer trend toward owning a vehicle to avoid public transportation due to the spread of the coronavirus pandemic across the globe is anticipated to boost the global automotive fragrance diffuser market. Rise in consumer trend toward fresh atmosphere in the vehicle while driving is likely to increase the demand for fragrance diffuser across the globe.
  • Rise in driver fatigue due to an increase in traffic across the globe is likely to boost the automotive fragrance diffuser market across the globe. Major fragrance diffuser manufacturers are investing in the development of more pleasant fragrance diffusers, which helps to keep the vehicle interior healthy and fresh. This is anticipated to boost the automotive fragrance diffuser market across the globe. Expansion of the travel industry across the globe is boosting the demand for fragrance diffusers, as these are fitted in tourist and travel vehicles to provide fresh atmosphere. This is likely to increase the demand for automotive fragrance diffuser market across the globe.

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North America & Asia Pacific to hold significant share of global automotive fragrance diffuser market

  • North America is projected to account for a major share of the global automotive fragrance diffuser market due to a rise in the demand for comfort features in vehicles. North America has a major presence of luxury vehicle manufacturers where the demand for fragrance diffusers is considerably high, which is likely to boost the automotive fragrance diffuser market across the region.
  • Followed by North America, Asia Pacific is projected to hold a significant share of the global automotive fragrance diffuser market due to an increase in sale of vehicles across the region. Rise in pandemic across the region is prompting consumers to buy a new vehicles, which is likely to increase vehicle sales and consequently, propel the demand for fragrance diffuser across the region.

Key Players Operating in Automotive Fragrance Diffuser Market

The global automotive fragrance diffuser market is expanding consistently, as a large number of players operate in the market. A few of the key players operating in the global automotive fragrance diffuser market are:

  • Ripple Fragrances Company
  • Ellia USA Company
  • Reckitt Benckiser Group PLC
  • Aromis Company
  • SPAROOM Company
  • LAFCO
  • VOTIVA LLC
  • Jo Malone
  • GREENAIR
  • HOUSWEETY
  • INNOGEAR
  • ZAQ

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Global Automotive Fragrance Diffuser Market: Research Scope

Global Automotive Fragrance Diffuser Market, by Types of Diffuser

  • Vent Clips
  • Plug-In
  • Rechargeable
  • Others

Global Automotive Fragrance Diffuser Market, by Vehicle Type

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Duty Trucks
  • Buses & Coaches
  • Off-Road Vehicle

Global Automotive Fragrance Diffuser Market, by Product Type

  • Nebulizer Diffuser
  • Ultrasonic Diffuser
  • Evaporative Diffuser
  • Electric Heat Diffuser
  • Others

Global Automotive Fragrance Diffuser Market, by Sales Channel

  • Hypermarket/Supermarket
  • Specialty Stores
  • Independent Retailers
  • Online Sale
  • Others

Global Automotive Fragrance Diffuser Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Nordic Region
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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