Automotive Display System Market – Impact of COVID-19 Pandemic on Global Market

Automotive Display System Market: Introduction

• Automobile cabins have been evolving significantly with the integration of more human centric technology to offer better safety, comfort, and ride experience. Display systems perform a pivotal role in this transformation and have become an integral part of vehicles.
• The automotive display system is a digital screen integrated in vehicles for communication of vital information to the driver and other infotainment-related information to both driver and passengers. Automotive display systems are generally attached on the vehicle’s dashboard, while multiple new locations are also being preferred.

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Key Drivers of Automotive Display System Market

• Rise in number of on-road vehicles has resulted in a high number of road traffic accidents, thus creating awareness about driver and passenger safety. National Highway Traffic Safety Administration stated that 6.5 million road-traffic accidents were reported across the U.S. in 2017. Majority of these accidents are caused due to driver distraction. This creates requirement for solutions that provide all information to the driver within his sight. Automotive display systems mounted on dashboards and instrument clusters curtail the complexity faced by vehicle’s driver while driving by providing information such as navigation direction, speed, distance travelled, time, and other key driving information. Thus, increasing awareness about safety is driving the global automobile display system market.
• Demand for next-generation vehicles is increasing due to a rise in purchasing power of consumers. Consequently, changing demands of consumers have prompted OEMs to equip their vehicles with advanced systems that increase convenience of driver and passengers by providing better ride experience and safety. The vehicle cabin is being fitted with multiple displays in instrument cluster, dashboard, headrests, rearview mirror and numerous other such positions. This integration of multiple displays in the smart cabins of next-generation vehicles is propelling the automotive display system market across the globe.

Challenges in Global Automotive Display System Market

• The display systems of vehicles are expensive and hence fitted in high-end vehicles, which limits their application and subsequently, restrains the automotive display system market

Impact of COVID-19 Pandemic on Global Automotive Display System Market

• Demand for automotive display systems reduced due to decline in production and sales of vehicles owing to the COVID-19 pandemic. However, in the post-COVID phase, demand for these systems is estimated to increase, as governments and automakers are making efforts to gain back growth momentum of the automotive sector.

North America and Europe hold significant share of global automotive display system market

• North America and Europe hold a significant share of the global automotive display system market, as OEMs in these regions including Daimler AG, BMW AG, and Tesla are increasingly equipping their vehicles with smart cabin technologies. Governments of some countries in Europe and the U.S. have mandated incorporation of some ADAS features in vehicles. These features require display systems to communicate information with driver. Thus, government regulations and rising popularity of smart cabin technologies are fueling the automotive display system market in Europe and North America.

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Key Players Operating in Global Automotive Display System Market

The global automotive display system market is highly concentrated due to the presence of top manufacturers. A few of the key players operating in the global automotive display system market are:

• Alpine Electronic, Inc
• Aptiv
• AU Optronics Corp.
• Continental AG
• Denso Corporation.
• Japan Display Inc.
• LG Display Co., Ltd.
• Magna International Inc.
• Nippon Seiki Co., Ltd.
• Panasonic Corporation.
• Pioneer Corporation
• Robert Bosch GmbH
• Valeo
• Visteon Corporation
• YAZAKI Corporation.

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