Application Tapes is also referred as adhesive tapes or transfer tapes or micropore tapes because of the material used which have pores in it. The basic property of application tapes is to transfer the vinyl graphics to the required destination. It acts as a bridge between the two medium. Application tapes are used to transfer graphics or texts into car windows, door, and coroplast sign blank. Both the plastic and paper based application tapes have their advantages which increases their demand globally. The plastic based application tapes are cost effective and it gives a much better quality image of the graphics that is to be transferred. The paper based application tape is an eco-friendly material which does no harm while disposing off after use. The quality of the tape differs from material to material and the comfort in using the tapes anticipates the sales of the application tapes in not only the industrial sector but also for household purpose.

Application Tapes: Dynamics

Application tapes are made of two types; paper and plastic. Each has its uses like the paper application tapes are eco-friendly and can be purchased at a low cost. It is mainly used as a masking tape as it is translucent but not transparent. When it comes to plastic application tapes or clear tape, it delivers a clear image of the graphics or the underlying vinyl. This is useful for DIY customers as they can buy the application tapes from the store and create their own designed dresses. It is cost effective and with the growing trend of using their own creativity in anything and everything is driving the usage of application tapes. Application tapes are very useful in the textile industry as these tapes are heat resistant which is used to transfer graphics to a t-shirt.

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With the digital transformation, digital graphics are transferred to the required destination and for that application tapes are in demand as it transfers the vinyl graphics and acts as a bridge from design to installation.

There is a challenge that is faced by the application tapes market that is to find the perfect tape which has enough tack to remove a matte surface vinyl from its liner. This is a tough task as if an excessive amount of vinyl is cleaned then the graphic print will come off which will spoil the design of the dress and the quality of the fabric.

Application Tapes: Segmentation

Application Tapes can be segmented by product type, material type, form, application, and end-use.

By Product Type, application tapes can be segmented as

  • Single-lined application tapes
  • Double-lined application tapes
  • Extended-liner application tapes
  • Fibre or scrim-reinforced application tapes

By Material Type, application tapes can be segmented as

  • Acrylics
  • Rubber
  • Silicone
  • Polypropylene (PP)
  • Paper
  • Polyvinyl Chloride (PVC)

By form, application tapes can be segmented as

  • Waterproof
  • Heat-resistant
  • Antistatic
  • Holographic
  • Anti-counterfeit
  • Others

By Application, application tapes can be segmented as

  • Home Textile
  • Bag Sealing
  • Box & Carton Sealing
  • Masking
  • Pharmaceutical Packaging
  • Food and Beverage
  • Personal and Household Care

By End Use, application tapes can be segmented as

  • Commodity Adhesive Tapes
    • Packaging
    • Masking
  • Specialty Adhesive Tapes
    • Electrical & Electronics
    • Healthcare
    • Automotive
    • White Goods
    • Paper & Printing
    • Building & Construction
    • Retail

Application Tapes: Regional Outlook

The application tape market has been flourishing globally because of its properties such as the easy transfer of vinyl graphics to any fabric which is in demand in the textile industry nowadays and the eco-friendly property is also contributing to the growth of the application tape market. Among these regions, North America and Europe are collectively leading the market because of the growth in the secondary industry where application tapes are used the most; the retail industry. Many key manufacturers, multinational packaging companies are planning to set up plants and invest more in the Asia Pacific region as developing countries provide more raw materials at less cost and also low labour cost. Also, the growth of the retail industry in this region is also predicted to grow steadily as the need for supermarkets and hypermarkets is boosting many key players to deliver to the needs of the market. Application tapes in Latin America and the Middle East and Africa are yet to grow because of the less availability of raw material in those regions. But they provide a huge opportunity for companies in terms of investment.

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Application Tapes: Key Players

Key players in the application tapes are,

  • 3M Company (US)
  • Tesa SE (Germany)
  • Nitto Denko Corporation (Japan)
  • Lintec Corporation (Japan)
  • Intertape Polymer Group (Canada)
  • Avery Dennison Corporation (US)
  • Lohmann GmbH (Germany)
  • Berry Global Inc. (US)
  • Scapa Group PLC (Canada)
  • Rogers Corporation (US).
  • Mitesha Enterprises (India)

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