Packaging of a product is utterly important, as it not only makes an impression on the end users and entices sales, it also helps in imparting safety of the product from the manufacturing unit to the end consumers. In the recent past, counterfeiting has turned into a common malpractice that OEMs of electrical and electronic goods have to deal with, resulting in numerous intangible and tangible losses. In this scenario, the market for anti-counterfeit electrical and electronics packaging is flourishing, as it helps in protecting the products from short circuits, curtail the possibilities of electrical fires, and add to shelf-life. As the electrical and electronics market touches new peaks with growing ubiquity of smartphones and other related tools, the demand in the global anti-counterfeit electrical and electronics packaging market is projected to expand at a strong CAGR during the forecast period of 2016 to 2024.
This report on the global anti-counterfeit electrical and electronics packaging market has been developed by experienced analysts who are experts in the field of E&E, and understand the commerce of it. Starting-off with an executive summary on the current condition of the global anti-counterfeit electrical and electronics packaging market market, the analysts have provided an elaborated analysis of factors that are expected to influence the demand, either way. Based on the assessment of trends, drivers, restraints, and opportunities, the goal of the report is to make its audiences aware of some of the new openings in the market that they can tap.
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Going forward, the brains behind this report have tried to gauge on the importance of segmentations of the market, as not all vendors target each aspect of the market. Technology-wise, the market for anti-counterfeit electrical and electronics packaging market can be segmented into track and trace technology and authentication packaging technology. While the track and trace technology segment can be further sub-segmented into RFID and barcode, the authentication segment can be further bifurcated into holograms, ink and dyes, taggants, and watermarks.
Global Anti-counterfeit Electrical & Electronics Packaging Market: Key Trends
The demand for electronics and electrical products is escalating across the world and these products are now virtually in all markets. With growing ubiquity of these products, the situation has become even more prone to counterfeit, prompting a strong demand in the anti-counterfeit electrical and electronics packaging market. Consumers have also been observed to prefer effectively packaged products and are willing to pay extra for premium products.
Global Anti-counterfeit Electrical & Electronics Packaging Market: Market Potential
Radical emergence of ecommerce in emerging economies has been a boon for the global anti-counterfeit electrical and electronics packaging market, as the vendors have to impart a robust tracking and tracing technology such as RFID in order to deliver products to designated destinations.
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Global Anti-counterfeit Electrical & Electronics Packaging Market: Regional Analysis
Asia Pacific has suddenly emerged as a highly lucrative region, driven by strong demand from the emerging economies of India and China. These two countries are vastly populated and the disposable income among the urban population has escalated, leading to incrementing demand for electronic and electrical products. The regions of North America and Europe are also expected to maintain a healthy demand during the forecast period.
Global Anti-counterfeit Electrical & Electronics Packaging Market: Competitive Analysis
Alien Technology Corp., Zebra Technologies, Avery Dennison Corp., AlpVision, SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc. are some of the notable player currently ahead of the curve in the global anti-counterfeit electrical and electronics packaging market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.