Analysis of COVID-19 Crisis-driven Growth Opportunities in Pea Fiber Market

Pea Fiber Market: Outlook

Dietary fibers are an essential nutrient for the maintenance of human health and pose strong physiological effects on the human body. Pea fiber, a widely used plant-based dietary fiber is extracted from the pods/seeds of the pea plant. Pea fiber is commonly used as a food additive to increase the amount of fiber in food products such as bread, tortillas, pasta, snack foods, biscuits, crackers, nutrition bars, and dietary supplements. The food manufacturers are incorporating pea fibers in the different end food products in order to enhance the fiber nutrient profile of the food product. The US Dietary Guidelines identify fiber as a nutrient of concern because most Americans do not consume the recommended dietary fiber intake is 14g/1,000 kcal which is estimated to be a daily intake of 25g (female) or 38g (male).

In recent years, the pea food is also gaining traction in pet foods, especially in premium, holistic and alternative product formats. Pea fiber used in pet food is termed as a “functional fiber”. It is added as a filler in a variety of mass-marketed pet foods to provide appropriate nutrition to dogs and cats.

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Incorporation of dietary fiber with plant-based ingredients is demanded by the manufacturers to enhance the nutrient profile of end product

Pea fiber, an essential dietary fiber serves wide benefits such as aids in achieving healthy weight, benefits in digestion, helps control blood sugar levels, lowers cholesterol levels, increased mineral absorption, and helps maintain bowel health and many others which makes it an important ingredient to be incorporated in food products without hampering the taste and texture of the end food product.  Thus, the pea fiber aids in digestion by maintaining the flow of waste through the digestive tract and keeping gut bacteria healthy.

Global Pea Fiber Market: Segmentation

The global Pea Fiber market can be segmented based on nature, end-use industry and region.

By nature, the global Pea Fiber market is segmented as –

  • Natural
  • Organic
  • Conventional

By end-use industry, the global Pea Fiber market is segmented as –

  • Food Industry
    • Bakery Products
    • Breakfast Cereals
    • Meat Products
  • Dietary Supplements
  • Pharmaceutical Industry
  • Pet Food & Animal Feed

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Global Pea Fiber Market: Key Players

Example of some of the key participants operating in the global Pea Fiber market are Vestkorn Milling AS, A&B Ingredients, Roquette Frères Company, AGT Food and Ingredients, Parrheim Foods, Shandong Jianyuan Foods, Yantai Oriental Protein Tech Co., Ltd., Ingredion Incorporated, SunOptra Ingredients Group, J. RETTENMAIER & Söhne Group, among others.

Robust research & development activities and expansion of the range of product portfolio are the major focus areas of the manufacturers in order to cater the demand for Pea Fiber from the end-user industries such as food and pharmaceutical industry as well as for pet food products.

Pea Fiber Market: Activities of the Participants

  • Roquette Frères Company, a France-based manufacturer and supplier of food ingredients, launched the USA Nutriose, a soluble fiber obtained from yellow peas, in order to meet the demand for plant-based food ingredients and meet consumer desires. The yellow pea has a reliable source of origin, it is a non-GMO, gluten-free, Halal and Kosher certified and is not a major allergen.
  • SunOptra Ingredients Group, has launched and expanded its range of functional fibers in order to include organic and conventional pea fiber. SunOptra Pea Fiber contains 90% dietary fiber. It is a novel fiber and is widely used for inclusions in bakery and meat products in order to make dietary fiber claims.

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Opportunities for the Market Participants

The Pea Fiber market is projected to be positively influenced by the manufacturers who are continuously working on new research projects and launching new products containing pea fiber containing end food products. The manufacturers of Pea Fiber can reach potential market sectors in order to gain maximum market share and increase their global sales.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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