Global Aluminium-Free Deodorants Market: Overview
As personal grooming is catching up with a large section of the population, that was hitherto not in its fold, the market for deodorants is set to see an upward rise. Besides, as a trend for natural products is catching on, aluminium free deodorants are particularly in demand. And, as incomes across the globe rise, affording these all natural products would get easier and thus demand would increase.
Thus it doesn’t come as a surprise that the global aluminium free deodorants market is set to see an impressive CAGR (Compound Annual Growth Rate). It will create numerous lucrative opportunities of growth over the forecast period of 2019-2027. Besides, that will ensure an increase in the market worth by a considerable amount.
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Global Aluminium-Free Deodorants Market: Notable Development
The global aluminium free deodorants market is rife with developments that are not just crucial for players to take note of but also to understand how the market would operate over the coming years. An in-depth dive in can be had in our upcoming report.
In January 2018, The Shahnaz Husain Group, which is a world renowned organic personal care company, came up with a new line of organic and herbal deodorant in the Indian market. It is called O Shahnaz Husain. It comes in a body spray format. The move is set to increase competition in the global aluminium free deodorants market.
The global aluminium free deodorants market is fragmented and prominent players in the market include Unilever PLC, Beiersdorf Inc., Weleda Company, Avon International, Colgate-Palmolive, Henkel, Proctor and Gamble, L’Oreal, Shiseido, Estee Lauder, and Adidas, among others. Players are focusing on improving their products to fit the bill of the modern consumer. And, in order to stay ahead of their competitors, they come up with a wide range of products in order to bring more people into their consumer fold.
Global Aluminium-Free Deodorants Market: Key Trends and Drivers
Certain factors are shaping the growth curve for global aluminium free deodorants market. They are paving the way for how market would operate over the coming years. A glimpse is shared below.
- A rapid increase of women in workforce is leading to an increase in demand for aluminium free deodorants. As women’s spending capacity increases, it is noted that oftentimes their personal care and grooming expenses increase substantially. It is particularly true of women aged between 25 and 35 with an increased spending capacity. Besides, these women are less hesitant in opting for premium products thus are a perfect target consumer base for companies in the global aluminium free deodorants market landscape.
- Economies in the developing world are performing extremely well and as a result standard of living is improving considerably. This is leading to growth in aluminium free deodorants. Besides, rapid westernization is also contributing to his trend significantly. It doesn’t come as a surprise than a good many players are eyeing the market for prospective gains.
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Global Aluminium-Free Deodorants Market: Geographical Analysis
South America holds a big chunk of deodorants sales, followed by North America and growth in Europe will be stagnant but sales will remain high. Some of the largest players in the deodorant world come from these regions.
However, owing to robust economic performance by countries in the Asian Pacific (APAC) region. Highest growth numbers will be charted by this region. Because as disposable incomes rise, so do standard of living and personal grooming products hold a strong correlation with the said growth. Hnce, over the forecast period, the global aluminium free deodorants will see intense opportunities arising from the region.
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