Agile Marketing Tools Market – Introduction
Agile marketing tools are strategic marketing tools by which marketing teams identify and focus their collective efforts on high-value & beneficial projects. Agile marketing tools help marketing teams to quickly access data, analyze, and then take proper decisions quickly.
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Impact of Coronavirus (COVID-19) on the Agile Marketing Tools Market
Lockdowns across major regions (Europe, Asia, and North America) due to an increase in the spread of Coronavirus (COVID-19) positively impacts the agile marketing tools market. Currently, customers are focusing more on purchasing products from online shopping platforms instead of shops or shopping malls, etc. to maintain social distancing, which is expected to influence the growth of the agile marketing tools market.
Time Spent on Social Media Expected to Drive the Global Agile Marketing Tools Market
- Nowadays, people are spending substantial amount of time on social media. They are constantly sharing digitalized content in terms of GIFs, memes, videos, and images. This digitalized content has now become the most significant marketing platform. Moreover, social media marketing platforms are poised for continuous change; therefore, agile social media marketing aids teams to create achievable goals so that they can learn, test, and grow faster.
- Some statistics show that the amount of time people spend on social media is constantly increasing. According to MediaKix, a marketing agency, the average person will spend more than five years of their lives on social media.
- Since people are spending more time on social media and related platforms, they are in continuous search for content, thereby creating demand for digital content. Enterprises are creating greater amount of digital content either for entertainment or for advertising in order to meet the demand.
- The impact of this driver is expected to be high during the forecast period. Adoption of agile marketing tools is increasing across the globe, owing to increasing time spent on social media. This is expected to boost the global agile marketing tools market in the next few years.
Key Players Operating in the Global Agile Marketing Tools Market Include:
- Atlassian Corporation Plc
- Kanbanchi LTD
- Transifex
- Digsite
- Trello
Global Agile Marketing Tools Market: Research Scope
Global Agile Marketing Tools Market, by Component
- Software/ Platform
- Services
- Professional
- Support & Maintenance Services
- Consulting & Integration Services
- Managed
- Professional
Global Agile Marketing Tools Market, by Deployment
- Cloud
- On-premise
Global Agile Marketing Tools Market, by Enterprise Size
- Small & Medium Enterprise
- Large Enterprise
Global Agile Marketing Tools Market, by End-user
- BFSI
- Hospitality
- Media & Entertainment
- Retail & E-commerce
- Healthcare
- Food & Beverages
- Manufacturing
- IT & Telecom
- Others (Education, etc.)
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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