Aesthetics is one of the fastest growing segments of the medical devices industry. The aesthetics industry began its shift from reconstructive surgery toward cosmetic procedures in the 1980s with the adoption of breast implants.
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Aesthetic ultrasound generators include all the neurotoxins, laser, and energy based devices, skin tightening & body contouring devices, aesthetic implants, and additional minimally invasive and non-invasive products. Skin tightening & body contouring devices are used to accomplish tightening of lax, folded, and shrunken skin through light sources, radio frequency, and energy sources to improve the appearance of skin. These devices are used to remove excess skin and fats. Furthermore, they reduce the appearance of cellulite.
Aesthetic ultrasound generators are the devices that convert and adjust electrical energy to proper frequency and voltage to power the ultrasonic transducers. The ultrasound systems use very high frequency sound waves to generate mechanical, acoustic, or even thermal power for a number of medical aesthetic applications such as skin rejuvenation, pain relief, and liposuction or fat loss surgeries.
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Global Aesthetic Ultrasound Generators Market: Dynamics
Rise in Non-melanoma Skin Cancer due to Environmental Factors Boosting Market
Reduction in cultural prohibitions and social taboos is a key factor for increase in the number of aesthetic procedures across the world. Rise in social consciousness about the importance of personal appearance and personality development is another major factor driving the global aesthetic ultrasound generators market. The American Society of Plastic Surgeons estimated that over 17.7 million minimally invasive aesthetic procedures were performed in the U.S. in 2017, a 2% increase over that in 2016. This indicates high popularity of minimally invasive procedures in dermatological applications.
For simple skin related problems such as unwanted hair, wrinkles, and lines, patients prefer faster solutions with minimal pain that can help them to resume their work at the earliest. Furthermore, introduction of hand-held devices in the microdermabrasion and lasabrasion segments is likely to increase convenience for service providers. This is likely to boost uptake of these devices and in turn, the growth of the market. Increase in disposable incomes is raising the standard of living of many people in the developed and emerging economies across the world.
Additionally, rise in number of skin diseases across all age-groups and surge in expenditure on personal care drive the demand for aesthetic procedures/treatments. However, continuous technological developments in the aesthetic ultrasound generators market with respect to product design and efficiency are likely to induce manufacturers to provide up-to-date solutions to the customers. The customers or service providers are hesitant to opt for these cost-intensive upgrades, as these lead to erosion of investments. This is likely to hamper the aesthetic ultrasound generators market.
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Global Aesthetic Ultrasound Generators Market: Competitive Landscape
Major players operating in the global aesthetic ultrasound generators market include BOMTECH ELECTRONICS CO., Ltd, Syneron Medical Ltd, DJO Global, Alma Lasers, and Solta Medical, Inc.
Syneron Medical Ltd
Syneron Medical Ltd is a leading global aesthetic device company. The company designs, develops, and markets innovative aesthetic medical products based on various technologies, including its proprietary Electro-Optical Synergy, or ELOS technology. The company sells its products under three distinct brands: Syneron, Candela, and CoolTouch. In May 2015, Syneron Medical Ltd. introduced UltraShape, an innovative and fast way to lose stubborn belly fat. It is the first and only FDA-approved non-invasive body contouring system that uses focused, pulsed ultrasound energy to target and instantly destroy stubborn fat. The product offers measurable fat reduction in the abdominal area without the risks and downtime associated with other fat reduction procedures.
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Solta Medical, Inc.
Solta Medical, Inc., a division of Valeant Pharmaceuticals, is a global leader in the aesthetic energy-based device industry. In July 2018, Valeant Pharmaceuticals International, Inc. changed its name to Bausch Health Companies Inc. Formerly known as Thermage, Inc., Solta Medical, Inc. was first incorporated in California, U.S. in 1996 and was reincorporated in Delaware in 2001. The company designs, develops, manufactures, and markets energy-based medical devices for aesthetic devices and procedures. Furthermore, it offers products that are utilized primarily in four application areas: Resurfacing/Rejuvenation, Body Contouring, Skin Tightening, and Acne Treatment.
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