When you have your own business, you’re always going to want to make sure that you’re marketing it well. You may find that you really want to be able to get seen, but you don’t necessarily want to spend money. You know that search engine optimization can help you but you’re not sure whether to go with a quality SEO services company or do it yourself.
So, it’s time to ask the question – can you actually do your own search engine optimization or is it best left to the professionals?
If you’re considering starting things for yourself, then it’s a good idea to know the basics and work out how best to get started. Let’s take a look at the key elements of it, how you can do it yourself and whether you should.
What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving your website so that it shows up more in searches. You’ll want to make changes to the content on your site so that it’s more visible to search engines and they choose to show your pages when someone searches. The more relevant your content is, the more likely it will be to show.
So this is why you will want to work on your SEO so that you have the best possible chance to show up in the search engine results pages (SERPs) and get more visitors to your site.
Why Does It Matter?
You may be wondering what the fuss is all about. And that’s okay – because SEO gets a lot of hype but you may not know an awful lot about it. Yet, it can be pretty powerful.
First of all, it’s a free marketing source. Sure, it can take a lot of work – but it can often really pay off for you if you do it right.
Plus, if you want to get in front of your customers, showing up in search results and being found organically can really work.
How To Do It Yourself
Maybe you’re wondering how you do this? You’re not sure whether to hire a quality SEO services company or not. So let’s take a look at what you’ll need to do if you want to have a go yourself.
Keyword Research
To begin with, you’re going to start with your keyword research. This is the process of figuring out what words your customers will be using to search when looking for products, ideas, or answers.
You’ll start by coming up with your seed keywords that are the basics of what people would search when looking for your business or service. You can then use these with a keyword planner tool to find more. Then, you can choose the most important ones by the search volume.
Creating Your Pages
From here, you then need to make sure that your keywords are used on your site. So, you’ll want to create your pages or rejig the ones you have. This can be anything from your homepage and about or services page to your blog posts.
This is what we call on-page SEO. Here, it’s not all about keyword stuffing, but instead making sure that the content is relevant and reflects the search intent of the user. That’s what search engines are looking for.
Start Link Building
Then, you’re going to want to work on what’s called your off-page SEO which is the link-building process. Google loves it when you have other authoritative sites linking to yours. So working to gain some links back to your site is always a great idea.
You can look to get them from community sites like Facebook or Reddit or through other major sites through guest posting. Here’s it’s a good idea to see where your competitor’s links are coming from if you’re looking for somewhere to start.
Get Some Help
Does this all sound like a lot of work? Maybe you’re not sure where to actually start or you’ve made an attempt but you’re not so sure that it’s working. SEO can be mastered if you’re willing to learn and put the time in. But sometimes, it’s best left to a quality SEO services company. If you know that you don’t have the time to dedicate to the growth of your organic traffic, reaching out and getting help could be much better for you.
Are you looking to boost your rank in the SERPs? If you’re looking for a quality SEO services company to help you, make sure that you reach out to us today. We can take on your SEO tasks and make your organic traffic soar!
