Vacuum packaging is the process of removing air around the product and sealing that product in an impermeable package. It extends the shelf life of any perishable fresh food product by 4 to 5 times. The growth of bacteria and other microorganisms is inhibited by removing the air in the packaging that surrounds the product. After sealing the pouch, the oxygen level inside the packaging starts depleting. This lower oxygen level results in slower growth of bacteria and other spoilage microorganisms, which leads to enhanced shelf life of the food products. Generally, paper or synthetic films are used as packaging materials. The packaging procedure involves an inner packaging process, where the packaging material is in direct contact with the product. These materials are selected to serve specific purposes, such as protection from microbes, maintain ambient temperature of packaged products (largely food) and also for aesthetic appeal in certain cases.
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Flexibility, light weight, mechanical strength, easy recycling, being odorless and hygienic, resistance to oil and fats, sealing capability, resistance to hot and cold temperatures, good barrier properties against gases, and low-cost are some of the must-have properties of packaging materials. Cellulose, which is not a synthetic but a natural material derived from wood, was widely used in the form of transparent films, earlier. Synthetic materials used for vacuum packaging are Polyethylene (PE), Polyvinylidenchloride (PVDC), Polypropylene (PP), Polyvinylchloride (PVC), Polyester (PET), and Polyamide (PA). Vacuum packaging finds wide applications in food, pharmaceuticals, and industrial and consumer goods. Besides, the rise in technological innovation in the packaging industry is further boosting growth of the vacuum packaging material market currently. The vacuum packaging material industry is expected to expand in parallel with the packaging industry. The packaging industry in developed countries is well established. Meanwhile, the market in emerging countries such as India and China is growing at a rapid rate. This growth is attributed to the fact that there is growing demand for hygienic, ecofriendly, and economical packaging forms in these countries.
Growing healthcare awareness among consumers globally is a major growth driver for the vacuum packaging market currently. Besides, rising demand for sustainability and hygienic, ecofriendly, and economical packaging forms is also among the major factors boosting growth of the global packaging industry currently, in turn fueling growth of the global vacuum packaging material market. Also, the global economic condition has a great influence on this industry. The increasing consumer preference for convenience and growing demand for facilitating brand enhancement and differentiation in the highly competitive environment are among the other drivers for the vacuum packaging material industry currently. Rise in environmental concerns have forced the governments in Europe to take strict regulatory steps for dealing with packaging material waste and recycling. Imposition of challenging targets for recycling packaging waste is a major restraint for growth of the packaging materials market currently.
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The vacuum packaging materials market is segmented based on material type and application. Based on type, the vacuum packaging materials market is broadly classified into Polyethylene (PE), Polyvinylidenchloride (PVDC), Polypropylene (PP), Polyvinylchloride (PVC), Polyester (PET), and Polyamide (PA). PET garners a strong demand from the food and beverages industry in terms of packaging. Based on application, the vacuum packaging material market is segmented into food and beverages, pharmaceuticals, industrial use, and consumer use.
Based on geography, the vacuum packaging materials market is segmented into seven regions, namely North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. Meanwhile, the market in Asia Pacific is growing at the fastest pace, followed by North America and Europe.
Key players in the global vacuum packaging materials market are Bernis Company, Inc., Amcor Ltd., Berry Plastic Corp., Linpack Packaging Ltd., Sealed Air Corp., Coveris Holdings, CVP Systems, Multisorb Technology, ULMA Packaging.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
