Shutdown of Recreational Activities Bolster Demand for Pet Durables amidst COVID-19 Pandemic
Though workforce challenges and supply chain disruptions pose a restraint amidst the COVID-19 pandemic, certain pet products are registering sales in the dog clothing & accessories market. The demand for pet durables such as beddings, carriers, and toys, among other products, is swelling amidst the COVID-19 pandemic. Ongoing issues of business shutdowns and stay-at-home orders by employers have influenced individuals to adopt pets. Hence, companies in the dog clothing & accessories market are capitalizing on this trend and are increasing their production capabilities to manufacture pet durables.
Other reasons such as having kids at home due to school closures and the disruption of public sports that influenced individuals to adopt pets. The shutdown of recreational and entertainment events is another key driver, which is bolstering the demand for high fashion dog clothing & accessories.
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Mobile Apps Likely to Enhance Shopping Experience of Customers
Tech innovations are bringing about a significant change in the dog clothing & accessories market. As such, the dog clothing & accessories market is largely fragmented with emerging players accounting for ~73% of the market stake. This is evident since tech startups are tapping incremental opportunities in pet-related app development. Well-executed mobile applications enhance the shopping experience of pet owners and can be a good source of income for stakeholders involved in the dog clothing & accessories value chain.
Due to the growing popularity of per services such as dog walking, pet grooming services, and spa facilities, startups are now taking keen interest in developing mobile apps that help pet owners to shop fashion clothes and accessories. For instance, Stfalcon— a web and mobile app development company is acquiring proficiency in on-demand app development related to dog clothing and accessories.
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High Demand for Fluffy Pet Beds and Dog Seat Covers Bolstering Market Growth
Pet products are among popular niches that are witnessing high sales, owing to pet humanization phenomenon worldwide. As such, pet beds and dog seat covers are being increasingly preferred by customers. There is a growing demand for fluffy and comfortable pet beds in the dog clothing & accessories market. Pet beds have been garnering popularity with rising international sales in 2019. However, due to the COVID-19 (coronavirus) pandemic, manufacturers of dog clothing & accessories are likely to experience a slump in sales due to workforce challenges and uncertainty in supply during the second half of 2024.
Apart from pet beds, even multifunction biting toys are gaining popularity in the dog clothing & accessories market. Innovative products are boosting revenue growth of the market, where the market is projected to reach a value of ~US$ 17.8 billion by 2030.
Winning Imperatives: Pop Culture Influence and Product Design Improvements
The Global Pet Expo 2020 has been the much-awaited event for companies in the dog clothing & accessories market. Manufacturers should participate in trade events and exhibitions to gain visibility for their products. As such, Fetch For Pets— a pet products company joined forces with the Star Wars legacy to produce franchise-themed t-shirts and toys that matched the expectations of superfan customers. Thus, companies in the dog clothing & accessories market should capitalize on pop culture trends to increase product uptake.
Innovative water bottles for dogs are grabbing the attention of pet owners in the market for dog clothing & accessories. For instance, Highwave Inc.— a manufacturer of adventure products, is increasing its marketing capabilities to promote its AutoDog Mug that facilitates sustainable water drinking for dogs. Innovative product designs such as leak-tight spouts in dog water bottles are generating revenue opportunities for manufacturers.
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Automation in High-tech Products Solve Pain Problems of Customers
High-tech pet products are generating revenue opportunities for manufacturers in the dog clothing & accessories market. The dog clothing & accessories market is growing in terms of volume production, owing to the introduction of innovative products such as automatic ball launchers. For instance, iFetch’s automatic ball launcher is acquiring global recognition in the market for dog clothing & accessories. As such, the global market is projected to reach an output of ~1,758,500 units by 2030.
Companies are increasing their R&D activities to solve unique pain points of pet owners. For instance, YETI – a manufacturer of human and pet products, is tapping into opportunities through online affiliate marketing to increase the visibility for its Yeti Boomer 8 Dog Bowl, which is heavy enough to resist the slight pushes of dogs and prevent water from spilling.
Increased R&D Helps Gain Market Prominence in Furry Fitness Trackers
The dog clothing & accessories market is slated to progress at a favorable CAGR of 5.5% during the forecast period. However, intense competition in the sector of fitness trackers for dogs is posing as a hurdle for manufacturers. High availability of fitness tracker options poses as a challenge for market players who are aiming to gain market prominence. Hence, tech companies are introducing high-tech products that help manufacturers gain an edge over other market players. For instance, the Whistle Go Explore is a lightweight, waterproof GPS (Global Positioning System) furry fitness tracker that helps to monitor dog’s activity levels.
Other innovative products such as packable and water repellent rain jackets are witnessing increased demand among pet owners. Likewise, reflective jackets are being made available in plenty of sizes to meet specific requirements of pet owners. Innovative camping dog beds and dog boots are another novel introduction in the market.
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Dog Clothing & Accessories Market: Introduction
- According to the latest market report published by Transparency Market Research on the dog clothing & accessories market for the period 2020–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), increase in dog ownership across the globe is expected to drive the dog clothing & accessories market
- Globally, revenue generated by the dog clothing & accessories market accounted for ~US$ 9.9 Bn in 2019, which is expected to expand at a CAGR of 5.5% in terms of value during the forecast period
Increasing Dog Ownership Worldwide: A Key Driver
- In recent years, the lifespan of dogs is becoming longer (similar to their human guardians). Growing pet living standards are influencing owners to opt for dog clothing accessories. Increase in pet population all over the globe is simultaneously increasing pet ownership, which is likely to promote the health and wellness of dogs, and promote the sale of dog clothing & accessories in the coming years.
- Dog ownership has increased, owing to altering cultural and socioeconomic factors that is influencing the growth of the dog care and service industry. Changes in consumer lifestyles and rising disposable income have also spurred dog adoptions.
- Increasing awareness about dog grooming as per age, weight, breed, and physical activity is also one of the factors responsible for the growth of the dog clothing & accessories market. Rise in pet services across the globe providing regular grooming is also driving the usage of dog clothing accessories, as groomers and pet fashion designers are encouraging pet owners to utilize basic pet accessories.
- Dog owners opt for products such as sweaters, coats, dresses, and other fashion apparel, owing to increasing popularity of grooming products and innovative clothing across the globe. Humanizing dogs is influencing manufacturers to introduce innovative grooming products for dogs. This is stirring retailers and manufacturers to expand their shelves and draw inspiration from day-to-day customs to provide pet owners with products that make them feel even more connected to their dog. Rising popularity of sports is also one of the factors influencing owners to groom their dogs with jerseys – probably the most common sign of pet humanization.
Evolution in e-Commerce Industry a Significant Opportunity for Dog Clothing & Accessories Market
- Boom in e-Commerce industry has created huge opportunities for manufacturers and distributors of dog clothing accessories. Producers and suppliers of dog clothing & accessories are focusing on selling their products on various e-Commerce websites in order to cater to a comprehensive range of customers across the world.
- Manufacturers encouraging owners to buy several grooming products through offers and discounts is propelling the sale of dog clothing & accessories through e-Commerce channels. In addition, owners compare various options with respect to brands, pricing, color, size, and pattern of dog clothing & accessories. New entrants consider e-Commerce channels to be effective for the sale of products and are increasing the awareness of their products, as a major chunk of customers belong to the millennial group, which prefers to access e-Commerce channels through their smartphones, desktops, and tabs. This is likely to boost the sale of dog clothing & accessories.
Rising Popularity of Unique Grooming Products and Rising Owner Preference for Safe, Advanced, and Secure Accessories: Key Trend of Global Market
- The latest trend observed is the increasing use of dog clothing & accessories during holidays, festive seasons, and ongoing sports tournaments, which has a positive impact on the growth of the dog clothing & accessories market. Rising popularity of grooming products with unique patterns (such as monkeys, dinosaurs, and cupcakes) is also seen among owners.
- Owners are opting for neckwear and jewelry as a mark of identification integrated with the GPS technology to trace the location of dogs for their safety. This trend is expected to dominate in coming years. Owners prefer safe, advanced, and secure products that do not affect the comfort of dogs while stretching or engaging with other accessories such as toys. In addition, rising preference for natural material such as rubber, cotton, wool, etc. is gaining popularity among owners.
- Dog clothing & accessories are essential products for the care and maintenance of dogs. Manufacturers are introducing these products with unique designs, characters, size, colors, and pattern to satisfy owner requirements. For instance, manufacturers have introduced the most recognizable characters and franchises such as Batman, Wonder Woman, Mickey Mouse, Jurassic World, Ghostbusters, etc.
Resistance to Hamper Growth of Dog Clothing & Accessories Market
- According to pet groomers, dogs experience some discomfort while wearing accessories, which often results in resistance from dogs. In addition, dogs often dislike covering their body parts, owing to its pickiness or due to behavior issues. This is likely to impact the sale of dog clothing and accessories. Dogs may also suffer from allergy through clothing and accessories of specific material. This may raise concerns about the product among consumers.
- Dogs need to train from early days to accept these accessories so that they do not feel any discomfort while wearing them; otherwise, wearing these products at a later age may pose resistance due to the psychological behavior of dogs. This is indirectly impacting the sale of dog clothing and accessories, directly resulting in major challenges for the growth of the market.
Dog Clothing & Accessories Market: Competition Landscape
- Detailed profiles of manufacturers of dog clothing & accessories have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
- Key players operating in the dog clothing & accessories market include
- Petmate Holdings Co.
- KONG Company
- Unicharm Corporation
- Doggy Man H.A.Co.,Ltd.
- Masterpet Corporation Ltd.
- Central Garden & Pet Company
- Hangzhou Tianyuan Pet Products Co., Ltd
Dog Clothing & Accessories Market: Key Developments
- Prominent service providers in the dog clothing & accessories market are increasing investments on innovative dog clothing & accessories to fulfill the needs of dog owners. Manufacturers are also planning to expand their product range and presence in various geographies through mergers & acquisitions and tie-ups with local dog clothing & accessories providers.
- Some other key developments in the dog clothing & accessories market are highlighted below:
- In 2019, Petmate Holdings Co. expanded its business by entering the pet travel category business, where the company offers several innovative travelling products for dogs
- In February 2018, Bampz, LLC, a provider of travel products and functional pet hydration, signed an agreement to create and distribute a line of new pet products for the KONG Company
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