- Commercial milkshake machines are used to create a variety of modern flavors of milkshakes in professional kitchens. The machine adds extra smoothness and creates a creamy texture in milkshakes. Global brands are offering specialized machines with multiple options of speed and spindles. Most of the machines come with detachable spindles and cups, allowing easy clean-up, storage, and maintenance. Machine components are usually made with stainless steel to enhance product durability. Further, it allows the appropriate mixing of cold ingredient used in milkshakes. Other metals used for components include chrome and die-cast metal.
Key Drivers of the Global Commercial Milkshake Machine Market
- High consumer preference for milkshakes as a staple food is identified as the key driver of the market. The number of milkshake outlets and ice-cream parlors has increased significantly across different regions, as consumers are increasingly spending on eating out. A wide range of milkshake flavors including chocolate, strawberry, vanilla, mango, coconut, and peanut butter are provided at these outlets.
- Growing consumption of packaged milkshakes is also driving the demand for commercial milkshake machines. Many new brands are investing in the packaged milkshake industry to cater to the evolving consumer needs. Changing demographics in developing countries and growing middle class population are indirectly supporting the growth of the commercial milkshake machines market.
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Opportunities in the Global Commercial Milkshake Machine Market
- Growing number of shopping malls and facilities for recreation & entertainment are expected to offer significant market opportunities for commercial milkshake machines. The number of ice-cream and milkshake outlets is potentially increasing at these facilities as it presents a prospective consumer base.
- Further, the growing number of franchise outlets for international milkshake brands is expected to offer a potential market for commercial milkshake machines during the forecast period.
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COVID-19 Pandemic has lowered the Demand for Commercial Milkshake Machines
As the lockdown has forced the shutdown of public gathering and recreational activities, the launch of new milkshake outlets have either been cancelled or postponed. Further, the economic crisis may limit the investment in this industry for a certain period. However, online food service may offer considerable opportunities for commercial milkshake machines.
Asia Pacific Expected to Register Significant CAGR during the Forecast Period
- By geography, the global commercial milkshake machine market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the commercial milkshake machine market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast of the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast of the commercial milkshake machine market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America commercial milkshake machine market is categorized into Brazil, and Rest of South America.
- Changing consumer preferences, growing middle class population, influence of international brands, and availability of different products is expected to boost the growth of the commercial milkshake machine market in Asia Pacific. Franchising models for milkshake outlets are also gaining popularity in developing countries such as India, which in turn is anticipated to offer potential market opportunities.
Key Players Operating in the Global Market
Development of an innovative product portfolio is the key strategy of industry participants. Companies are focusing on continuous improvement in technology to produce durable products. Online marketing, integrated services, multichannel sales and distribution, and investment in e-commerce distribution are the key strategies of commercial milkshake machine manufacturers.
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Some of the major companies identified in the global commercial milkshake machine market are:
- Ali Group Srl
- Bianco di puro GmbH & Co. KG
- Blendtec Inc.
- Ceado Srl
- Conair Corp.
- Hamilton Beach Brands Holding Co.
- Omcan Inc.
- Omega Juicers
- Optimum Appliances
- Vita-Mix Corp.
