A home beer brewing kit contains all the equipment and necessary things required to brew beer at home. The setting up of the brewing kit involves five steps, which are, assembling of the brewing kit, preparation, cleaning, and sanitization, mixing the ingredients in the tank, fermentation and carbonation and bottling of the beer. There are various equipment which comes in the kit such as mash and lauter tun, hydrometer, scales, thermometer, measuring jug, fermenter, hot liquor tank, etc. Brewing of beer requires four major raw material such as malt, hops, yeast and water.
Home Beer Brewing Kit Market – Drivers and Restraints
Consumers these days are developing a taste for domestically brewed beer, also known as craft beer. Brewing beer at home is the latest trend, with consumers trying to brew different kinds of beer Consumers are enhancing their taste buds to try and make their own beer at home according to their taste preference. The unique flavor and processing method of craft beer is attracting consumers. Home beer brewing kit comes in a compact size along with the instruction manual which helps the consumer to install brewing kit on their own. These kits are easy to install and clean. People now a days are finding their hobbies for their leisure activities which includes brewing of beer. During holidays, people engage themselves in various leisure activities to keep them busy and at the same time relaxed. Beer is usually preferred by the young and middle aged population.
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Increasing young population would create opportunities for manufacturers of beer brewing kits as young people would like to have their own brewery at home. Popularity of craft beer has created demand for beer brewing kits. High focus on research & development has led to innovations in product line of craft beer. New varieties and product development have attracted more consumers toward craft beer brewing at home.
Brewing of beer offers some advantages such as brewing significant quantity at a time from 1 gallon to 10 gallons. Consumers can create their own taste according to their preferences. Consuming beer can have some positive effects on health such as lowering of heart disease risk, helps in strong bones, lowers the risk of diabetes, and offers protection from stroke.
Home beer brewing kit has some disadvantages which can affect the demand for the product. Brewing of beer is not as easy as it seems; consumers have to be highly alert at the time of measuring of raw materials. Incorrect measuring of raw materials can change the taste of the beer and also impact the time for carbonation. Brewing of beer is time consuming, ranging from 1 to 2 months. Setting up and installation of the brewing kit is costly as compared to buying beer from the shop. Brewing of large quantity of beer can make consumers obsessed with it and it may encourage them to have more beer, resulting in addiction.
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Home Beer Brewing Kit Market – Segmentation
The global home beer brewing kit market can be segmented based on size, distribution channel, and region. Based on size, the global home beer brewing kit market can be classified into up to 1 gallon, 1 – 10 gallon, and above 10 gallon. Based on distribution channel, the home beer brewing kit market can be segmented into online and offline. Based on region, the home beer brewing kit market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Home Beer Brewing Kit Market – Key Players
Some of the key players in the global home beer brewing kit market are Muntons plc, Catalina Products, LLC, Aussie Brewmakers, LD Carlson Co, BrewDog, Denzong Albrew Private Limited, Brewie, Picobrew Inc., Speidel Tank- und Behälterbau GmbH, and Grainfather.
