North America Tissue Paper Market is anticipated to account for ~24% by 2027

June 14, 2021

According to Transparency Market Research’s latest market report on the tissue paper market for the historical period of 2014-2018 and forecast period 2019-2027, increased health consciousness and awareness about disease spreading are projected to drive market growth.
Globally, revenue generated by the tissue paper market has been estimated to be ~US$ ~43.1 Bn in 2019, and is projected to expand at a CAGR of ~5% in terms of value during the forecast period.

Analysis of the tissue paper market is conducted by considering various factors such as ply, tissue grade, material source, application, and, end use. It has been witnessed that, the bath and toilet tissue paper sub-segment contributes a prominent market share. Following this, the facial tissues and kitchen towels segment results into significant growth in the global market.
In China and other countries, the demand for facial tissues is high, whereas, in North America and Europe, there is huge demand for kitchen towels. The takeaway food trend and gift wrapping are attributing to the versatile applications of tissue paper.

Competition in the global tissue paper market is increasing consistently. Hence, manufacturers are focussing on the implementation of advanced technology to enhance the quality of tissue paper.
The North America tissue paper market has a new boom of TAD machines, along with the use of ATMOS and NTT machines. These machines helps in achieving softer, smoother, and better absorption quality of the paper. In Europe, new NTT machines are streaming in the market. It has been witnessed that, the share of advanced machines in North America is ~30%, and ~5% in Europe.
In 2017-18, many European companies planned to increase their production capacities by launching new production lines or introducing new manufacturing units. For instance,
- In 2019, a subsidiary of Sofidel named Delipapier S.A.S, planned to enhance its tissue paper production capacity to ~ 60,000 tonnes per annum at the Ingrandes site in France.
- The Metsa Group achieved 10,000 tonnes per annum of production capacity at the Metsa Tissue GmbH, Raubach site.
- In Egypt, Hayat Holding Group introduced a new production line, which increased its capacity by 65,000 tonnes per annum.
Along with these, China has accelerated its tissue paper production volumes to ~4,200 thousand tonnes in 2018. Overall, North America and Latin America hold the second and third position, followed by Europe and the Middle East & Africa.

In Asia Pacific, the China tissue paper market is dominating the regional market. As per the new strategies of China, more emphasis is being given on domestic tissue paper consumption rather than exports and investments. Owing to this, modern capacity machineries are installed and old & poor efficiency machines have been replaced. As per the China National Household Paper Industry Association, 2.2 Mn tonnes per annum capacity of new machinery were installed last year. In Indonesia, research and development activities, new investments, and the push for new products propel the growth of the tissue paper market on a global level. Indonesia is the third-largest exporter of tissues, worldwide, having exported ~550 thousand tonnes of tissue products in 2017.

Virgin pulp paper is manufactured from spruce trees, whereas, recycled pulp tissue paper is produced from wheat straw, waste paper, and bamboo. However, both these products have advantages and limitations. Recycled tissue paper products are environment-friendly, green, and have less carbon footprints.
Recycled paper fibers can be used five to seven times, depending upon the paper grade. Overused paper fibers might result in the poor quality of tissue paper. Due to its short length, recycled paper has less absorbency. Compared to recycled tissue paper, virgin tissue paper is more eco-friendly. Long fiber virgin pulp is mainly used for manufacturing kitchen papers, and short fiber pulp is used for producing toilet paper; hence, virgin pulp helps reduce waste.
The bacterial impact of virgin pulp is much lower than recycled paper. However, the usage of virgin pulp for tissue paper manufacturing results in deforestation. The U.S. is manufacturing wood pulp from the boreal forest in Canada, and this forest is crucial in dealing with climate change. As per guidelines of the Natural Resources Defence Council (NRDC), the tissue paper manufacturing process must be replaced with an alternate solution to end wasteful and destructive practices.

In the global tissue paper market, the consumption of single ply and two ply tissues is more as compared to three ply tissue paper. However, the use of these tissues depends upon the application.
Bath and toilet tissue paper have more market share, followed by facial and hygiene tissues.
In order to avoid waste, the demand for recycled pulp tissue paper is more than virgin pulp, on the global level.
Commercial tissue paper is dominating the residential tissue paper segment, due to an increasing number of offices, hotels, hospitals, and school & colleges.

In the global market report for tissue paper, the competition landscape is discussed. Key players profiled in the tissue paper market are

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