The increasing efforts made by the U.S. government to phase out conventional lighting systems and replace them with LED lighting systems is making its mark in every sphere, states Transparency Market Research. This has resulted in a drop in the prices of LED, steering the attention of consumers towards this technology and increasing its adoption in all the possible places. Stadiums, too, are making heavy investments in LED screens given their various advantages such as the ability to surface mount them amongst others. The growing trend of advertising via LED stadium displays is also propelling the usage of these screens.
The growing number of stadiums across the world, increasing live events and concerts, and the essential need to enhance the viewing experience are all expected to drive the global LED stadium screens market in the coming years. Analysts state that the opportunity in the global LED stadium screens market will be worth US$1.93 bn by the end of 2024 as compared to US$1.16 bn in 2014, expanding at a CAGR of 6.6% between 2015 and 2024. The rising investment in product innovation will also offer several growth opportunities to this market in the coming years.
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Football Culture Gives LED Stadium Screens Market in Europe an Advantage
Europe leads the global LED stadium screens market as it nearly accounted US$400.1 mn in 2014 and is expected to reach US$625.8 mn by 2024. The high demand for LED screens across Italy, France, Poland, the U.K., Russia, and Netherlands is expected to drive the Europe LED stadium screens market.
The LED stadium screens market in this region is characterized by demand for customized features that will enable advertisers to display interactive messages. The phenomenal following of football that is played for the better part of the year is also contributing towards the growth of the Europe LED stadium screens market.
Infrastructural Developments in Asia Pacific to Drive LED Stadium Screens Market
Meanwhile, Asia Pacific is also expected to witness a steady growth of LED stadium screens market. This demand will be fueled by ongoing infrastructural developments and rising sporting activities. The development of stadium infrastructure in emerging countries of Japan, Taiwan, India, and China is expected to create tremendous potential for this market in the near future. This regional market will also be driven by the strong presence of leading manufacturers and strong distribution channels.
Surface Mounted Technology to be Most Preferred
In terms of technology, the surface mounted technology segment is expected to progress at the fastest CAGR of 7.7% in the forecast period. Out of the color display segments, full-color LED displays formed the leading segment and will continue in this position due to their increasing applications in arenas and stadiums across the world.
Some of the leading players studied in this research report are Bodet Sport, Daktronics, Inc., Sony Corporation, Panasonic Corporation, Euro Display srl, Leyard Optoelectronic Co., Ltd., Shenzhen Dicolor Optoelectronics Co., Ltd., Pro Display, Mitsubishi Electric Corporation, Hunan Xinyasheng Technology & Development Co., Ltd., and Technovision srl. To gain a competitive edge in the fragmented competitive landscape, players will focus on product differentiation and innovation through investments in research and development. Furthermore, companies will also try to expand their businesses in emerging regions of India and Central and South America amongst others.
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Rise in Government Programs Encouraging Use of LED Screens to Drive LED Stadium Screens Market
Perimeter advertisement boards, fixed replay screens, and scoreboards, and are all examples of LED stadium screens that are utilized around organizations, clubs, arenas, and sports stadiums. Organizers are increasingly using them to boost broadcast capabilities and also marketing revenue. LED stadium screens are used both indoors and outdoors. A rise in the government programmes to promote these products is likely to support growth of the global LED stadium screens market in the years to come.
Due to increased deployment around stadiums for advertisement and fan engagement, the global LED stadium screens market is expected to expand steadily over the forecast timeframe. The growing consumer preference for concerts and live shows is likely to positively impact the market for LED stadium screens. In the near future, rising disposable income and the emergence of stadiums in developing countries are expected to provide favorable growth prospects for key participants in the global LED stadium screens market.
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