Hair Weaves Market Introduction
The global trade in human hair and its products is rising and becoming a major industry. Increasing popularity of using real hair by celebrities to supplement their own is a growing trend. Hair weaves are braided hair sewn down with the hair weft. It typically consists of a few tracks or can have the complete braided head weaves. The braids are sewn down or covered with a net in case of full head weave. Hair weaves also protect natural hair from sun damage.
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Hair Weaves Market- Competitive Landscape
Godrej Consumer Products Ltd
Godrej Consumer Products Ltd is a part of the 122 year Godrej Group. The company is building its presence in three emerging markets of Asia, Africa, and Latin America. The main three categories they are focusing on are home care, personal care, and hair care. In 2015, the company acquired 100% stake of South African hair extension firm Frika Hair.
Great Lengths
Incorporated in 1991, Great Lengths has presence in 50 countries. The market leader has a wide range of hair extensions in rich and vibrant colors. Great Lengths believes in the concept of removing the pigments rather than breaking them up through the bleaching process for the manufacturing of hair extensions.
Evergreen Products Group Limited
Incorporated in 1962, Evergreen Products Group Limited is a leading manufacturer of hair goods. Headquartered in Hong Kong with more than 15,000 employees, the company operates in Bangladesh, Hong Kong, China, Japan, and the United States.
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Indique Hair, LLC
Indique Hair, LLC is a well-known distributor of hair extension throughout the United States, Europe, Asia, Africa, and Central America. The unique consultation experience is an add on feature which complements its luxury brand feature.
India Hair International
India Hair International is a leading Indian manufacturer and distributor of Indian hair. With over 30 years of experience, the company has made remarkable progress in providing finished human hair products. Also, the company has tuned into new human hair trends and technology to fulfill consumer demand.
Indo Hair, Shake-n-Go Fashion, F.N. LONGLOCKS, Diamond Hair Company, Artnature, Hair Zone, Charm Hair, AY Hair Products, Diva Divine India, Aderans, Rebecca, and Anhui Jinruixiang Hair Products are some other prominent players in the hair weaves market.
Hair Weaves Market Dynamics
The hair weaves market is anticipated to rise due to the increase in per capita income and spending power among the consumers. The demand is not only driven by women but also by men. Rising interest for hair care products for men is leading to the growth of the hair weaves market. However, the need for timely maintenance could be a restraint for the hair weaves market. Moreover, fusion hair weaves are costly as they provide the advantage of being a very close match to the natural hair. Hair weaves tend to loosen and fall when they are not glued properly.
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Hair Weaves Market Segmentation
Based on type, the market can be segmented into
- Fusion hair weave
- Clip in hair weave
- Glue in hair weave
- Sew in hair weave
The fusion hair weave fuses the extensions to each strand individually which can be processed by either hot heat tools or beads. Clip in are the easiest option and a quick option to add volume and length to hair. Glue in hair weaves are the cheapest and can easily be done at home.
Based on material, the market can be segmented into
- Synthetic hair
- Natural hair
Acrylic or nylon fibers are the material used while making synthetic hair. On the other hand, natural hair can be human hair or human hair mixed with animal hair.
Based on product type, the market can be segmented into
- U- Shaped
- Lace Front
- Closure
- Others
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