The primary difference between conventional and organic hair care products is the ingredients use and quality. Increasing number of health-conscious customers are seeking organic haircare products due to the use of natural ingredients used in it and the chemical-free processing.
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Manufacturers of organic haircare products including shampoo, conditioner, oil, hair mask, hair color, hair spray, are focusing on using plant-based of food-based products such as pineapple, walnut, fig, plant leaf, flowers, roots, etc. manufacturers are also focusing on producing water-based haircare products, rather than solvent-based products, as the water-based products are less damaging. Organic haircare product manufacturers are also focusing on achieving organic certification by using pro-biotic and clinically-proven ingredients. Thus, resulting in the transparency between customers and manufacturers.
Although organic haircare products are more expensive, manufacturers are moving towards using better ingredients solving various hair problems with proven benefits of these ingredients. Hence, getting effective and actual results are attracting more customers towards using organic haircare products.
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According to a study by Fact.MR, the global organic hair care market is expected to witness robust growth. The market is projected to increase to 6.2% CAGR during the forecast period 2017-2022. Organic haircare products are free of chemicals and are made using natural ingredients, making it safe, gentle and effective.
Hence, increasing number of people are using organic haircare products. Manufacturers are also investing in research and development of organic haircare products using natural and plant-based ingredients to fight various hair problems such as scalp irritation, dandruff, hair fall, etc. below are the insights on the global organic haircare market performance during the forecast period.
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4 Key Insights on Global Organic Hair Care Market
- North America is expected to be dominant in the global organic hair care market. Witnessing above-average growth, North America is estimated to surpass US$ 1,000 million revenue by the end of 2024. North America organic haircare industry is experiencing growth due to increasing number of people with high disposable income, the rise in breakthrough research on products are some of the factors driving demand for organic haircare products in this region.
- Japan and the Middle East and Africa (MEA) are expected to experience strong growth during the forecast period 2017-2022. High per-capita spending on personal care and cosmetic products is one of the factors boosting demand for organic haircare products. Increasing consumer demand for ‘chemically-clean’ products in the MEA region is one of the driving factors.
- Shampoo is expected to emerge as one of the most preferred products in organic hair care market. By the end of 2017, global sales of shampoo in organic haircare is projected to gain nearly one-third of the revenue share on global revenues. Meanwhile, shampoo as organic haircare product is also estimated to reach nearly US$ 1,300 million revenue by 2024 end.
- Sales of organic haircare products is expected to be highest through professional salons. Experiencing a robust growth, professional salons are estimated to create an incremental opportunity of more than US$ 200 million between 2017 and 2024. Meanwhile, specialty stores are also expected to emerge as the second largest sales channel, witnessing a healthy growth during the forecast period.
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The report also provides detailed profile of the key market players in the global market for organic hair care, which will remain active through 2024 such as Kao Corporation, Johnson & Johnson, Loreal SA, Amway Corporation, The Estée Lauder Companies Inc., The Hain Celestial Group, Inc., Natura Cosméticos SA., L’Occitane International SA., Kiehl’s, and The Body Shop Inc.
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