Instagram is not just a platform to post selfies; it is social media site beyond that. Today, it is one of the popular and potential social platforms to take your branding to the next level.
According to an article published on Entrepreneur, there are several factors to make or break your influencer marketing strategy. You need to op for the right channel for your marketing campaign. For example, content requiring a link in the calls to action goes well on specific platforms. Instagram provided you with a Swipe Up option to help users connect easily to your website or e-commerce site.
Though businesses have been using ads for promoting their products and services, influencer marketing on Instagram takes a prominent place, offering you a more niche, individual, and organic approach to implement your social media marketing strategy. Here are the three benefits of influencer marketing for your brand on Instagram:
1.Influencer marketing means creative and one-off content
A seasoned influencer would not only position ads but also generate content that looks natural on their IG page, thus bringing new ideas to your marketing campaigns. All you need to do is decide the task and the influencer would create a unique, stunning content meeting the theme and objective of your business or brand. Depending on your social media goal, you can opt for contests, paid ads, reviews, and of course, branded content.
You need to pay for the content influencers create, especially when it comes to paid ads. Even if they just include your product in their content or narrate an interesting story about your stuff, such campaigns will benefit your brand, no doubt.
You also need to use and share branded content, asking influencers on IG to contribute. The influencers may create something unique using your products or help in your storytelling. Such campaigns prove beneficial for new products when you want to connect to a new audience.
Contests are very popular. Once receiving a product, your influencers may organize some contests and giveaways. It will help you gain new followers and boost your brand awareness.
As far as reviews are concerned, your influencers will review your brand’s products or services so that their followers learn more about such products. Honest and candid reviews help in building trust when it comes to your targeted audience.
2.Helps in increasing your follower count
Instagram is beneficial to e-commerce website owners and helps in boosting their earnings. Now, you need to build a strong following. The best and fast way to increase followers is by using various apps to attract subscribers from your competitors. When you have more followers and post likes, expect to buy Instagram comments naturally from genuine people showing interest in your online products.
You can also increase subscriber count by collaborating with influential bloggers to grab the attention of their audiences. Instagram influencer marketing strategy is something that you must try. When it comes to experienced bloggers, they have a huge following, and people rely on their opinions. Therefore, if influential bloggers can narrate your brand story professionally, expect better engagement as well as a higher return on investment (ROI).
3.Influencer marketing is easy on your budget
You might be wondering what Instagram influencer marketing will cost you. Now, the cost will depend on the group these influencers are related to and the size of the project. Depending on subscriber count, a paid post will cost anything between $20 and $20,000. Then, the best thing about Instagram is that it is not an expensive social media channel for businesses.
As far as small bloggers are concerned, they would guarantee certain better efficiency when it comes to investments, with a reduced fee. Studies indicate that bloggers, who have up to 250,000 followers, offer 20 percent and 30 percent better, return on investment on your marketing dollars in comparison to macro as well as big influencers, likewise.
The price charged by an influencer for any sort of promotion depends on various aspects such as the number of followers in the industry as well as the country the blogger hails from. There are other factors related to influencer pricing such as the duration of the partnership, the average rate of engagement, the hard work of the influencer to create a paid post, and the best kind of content for your social media marketing campaign.
You will also find 54 percent of genuine product fans who are willing to promote if they receive products free. Therefore, if you are familiar with an individual who agrees to barter fully, you may boost your brand awareness to a considerable extent as well as boost sales without creating a dent in your wallet. To be candid, you need not spend any money.
Conclusion
Influencer marketing is indeed a new thing in social media strategy; it reveals the growth of your brand at an uncontrolled speed. You can build on new audiences, increase followers, boost brand awareness, and eventually improve sales.
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