Global Yerba Mate market: Overview

Yerba mate refers to an herbal tea that is made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries of Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also be infused with various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers. This factor is likely to drive the growth of the global yerba mate market over the timeframe of assessment, from 2020 to 2030.

A rise in awareness amongst consumers about the various health benefits of yerba mate is likely to emerge as an important growth factor for the global yerba mate market in the timeframe of analysis, from 2020 to 2030. Yerba mate comes with comes with phytochemicals, such as caffeoyl derivatives and chlorogenic acid that multiple benefits, including its anti-oxidant benefits. This drink also reduces the risk of damage to heart, which is caused by oxidative stress. It also improves focus, attention, cognition, and lessen the possibility of acquiring osteoporosis. In addition to that, consumption of yerba mates is believed to improve reproductive abilities, reduce obesity and better digestion. Multiple benefits and application of the beverage is likely to work in favor of the global yerba mate market in the near future.

Distribution channel and region are the two important parameters based on which the global yerba mate market has been classified.

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Global Yerba Mate market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global yerba mate market is mentioned as below:

  • In January 2020, A rapidly expanding Baltimore-based brewery, Wild Kombucha has launched a new product line with two interesting blends of Yerba Mate, namely Icaro Yerba Mate´ Hibiscus and Icaro Yerba Mate´ Original. These two new blends are expected to widen their shelf offerings from the brewery into the category of tea.

Some of the prominent organizations in the global yerba mate market comprise the below-mentioned:

  • Mate Revolution Inc.
  • Guayaki Sustainable Rainforest Products Inc.
  • Lauro Raatz SA
  • Establishment Diez Hermanos Hreñuk SA
  • Las Marías

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Global Yerba Mate market: Key Trends

The global yerba mate market is characterized by the presence of the following restraints, drivers, and opportunities.

High Nutrient Content of Yerba Mate to Open up Plethora of Opportunities for its Growth

There has been a rising demand for yerba mate amongst health conscious individuals, which is likely to shape the contours of the global yerba mate market over the timeframe of analysis, from 2020 to 2030. With high level of nutrients and anti-oxidants, this beverage is extremely beneficial for human beings. It also contains vitamin C, zinc, vitamin E, saponins, selenium, and anti-inflammatory properties, which makes it a popular drink amongst health conscious individuals. Apart from being a healthy drink, this beverage is also a stimulant with caffeine content. As such, it provides instant energy, which is likely to drive its demand amongst the people.

On the other hand, yerba mate comes with caffeine, which can also cause restlessness, insomnia, high blood pressure and vomiting in some people. Besides, if consumed in large quantities, yerba mate can cause bring adverse effects on health. These factors are likely to impede growth of the global yerba mate market in the near future.

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Global Yerba Mate market: Geographical Analysis

Latin America is estimated to be one of the prominent regions in the global yerba mate market. Countries like Brazil, Paraguay, Uruguay, and Argentina are some of the largest producers as well as consumers of yerba mate in the world. Markets in North America and Europe are developing gradually as people are becoming increasingly aware about the health benefits of yerba mate.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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