A toy is an object which is specially designed to train and amuse children. Wooden toys are traditional and classic form of toys that do not contain plastic, batteries, and can run hundred percentage on imagination. Diverse manufacturers use various materials such as paper, wood, plastic, and clay in order to make these toys. The wooden toys market has been undergoing rapid changes and has been witnessing consistent innovations in these products. Wooden toys are considered to be safe, as compared to other toys, as they do not possess sharp edges. These toys last long without suffering major breakages. Additionally, traditional wooden toys are manufactured from natural resources, which are mostly non-toxic and are often recycled, which makes them eco-friendly.
Some competitors in the value chain of the wooden toy market the key players are:
ABAfactory, SHENZHEN Eagle Creation Toys Co., Ltd, Aero-motion Inc., a wood expressions Inc., Challenge & fun, Inc., Fame (USA) products Inc., Woodland magic imports, Westwork Designs, plan toy, BAJO, Pepperell Braiding Company, Maple Landmark, Real Wooden Toys, Maxim Enterprise, Inc., Mattel Inc., Giochi Preziosi SpA, Hasbro Inc., Takara Tomy Co Ltd., ABAfactory, Eco Toys, China Xinyou Wooden Toys, RoyToy.com U.S.A, Melissa & Doug, The Wooden Wagon, Inc., Bella Luna Toys., Bigjigs Toys Ltd, and Mentari Group.
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A major factor driving the global wooden toys market is the rising population of kids across the world. Increasing urbanization and rising awareness about the benefits of wooden toys are also fuelling the wooden toys market. Furthermore, there has been a major shift in the buying behavior for traditional toys, globally. Gradually, a significant shift toward educational toys and art & craft has been witnessed, as parents are focusing more on providing education through fun activities. However, the market is witnessing high volatility in the price of wooden toys. Which is restraining the wooden toys market.
The global wooden toys market can be classified based on product type, end-user, distribution channel, age group, and geography. Based on product type, the wooden toys market can be segregated into construction sets, dolls, miniatures, vehicles, collectibles, physical activity, puzzles, and others. In terms of age group, the market can be segmented into 0-12 month, 1-3 years, 3-5 years, 5-12 years, and more than 12 years. Based on end-user, the global wooden toys market can be classified into residential and commercial. Based on distribution channel, the wooden toys can be split into online and offline. The offline segment of the global wooden toys market can be further sub-segmented into supermarkets and hypermarkets, convenience stores, and others. Hypermarkets and supermarkets have a strong presence in the current market.
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