Wireless earphones are electronic devices worn by individuals in the ears to listen to music, the radio, or telephone communications. They are connected to devices via Bluetooth and Wi-Fi technologies. They provide audio output to devices such as television, mp3 players, radio, tablets, and mobile phones. The adoption of wireless technology-enabled solutions has increased rapidly in the recent past, as they offer convenience, especially in terms of portability. Wireless technologies such as Bluetooth, Wi-Fi, WiSA, and AirPlay are now used for audio transmission between devices. This factor is expected to drive the wireless earphone market during the forecast period.
The global wireless earphone market has been segmented based on type, connectivity, application, market type, distribution channel, and geography. Based on type, the market has been classified into ear bud earphone and canal earphone. Canal earphones are preferred over earbud earphones for sports & fitness and music & entertainment applications. Canal earphones have form-fitting rubber tips, which increase comfort and provide superior isolation from outside noise as well as increased bass response. In addition, canal earphones are easy to fit and convenient. These factors are expected to boost demand for canal earphones during the forecast period.
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In terms of connectivity, the wireless earphone market has been classified into Wi-Fi and Bluetooth technology. Bluetooth is the most common and preferred connectivity type in the wireless earphone market as compared to other technologies. Wireless connectivity technology offers various advantages such as mobility, easy installation, and less cost. All these advantages are likely to increase the market attractiveness of wireless connectivity technology in the coming years.
Based on application, the wireless earphone market has been categorized into music & entertainment, sports & fitness, and gaming & virtual reality. The sports & fitness segment held a major market share in 2017. It is expected to maintain its market share during the forecast period. The music & entertainment segment is expected to expand at a rapid pace.
In terms of distribution channel, the market has been split into online stores and offline stores. The offline stores segment has been further divided into hypermarkets/supermarkets, multi-brand electronic stores, exclusive showrooms, and others. Online retail stores is likely to be a highly attractive segment during the forecast period, owing to a rise in preference for online shopping in recent years.
Based on market type, the wireless earphone market has been classified into mobile inbox market and mobile aftermarket. The mobile aftermarket segment holds a major share of the global wireless earphone market. Currently, mobile manufacturers offer wired earphones with the mobile inbox. However, companies offer wireless earphones separately to customers. This is expected to drive the mobile aftermarket segment in the coming years.
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In terms of region, the global wireless earphone market has been segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America is driven by an increase in smartphone users, technological advancements in wireless earphones, and unmet need of consumers. Demand for wireless earphones in developing regions such as Asia Pacific and Middle East & Africa is expected to increase significantly during the forecast period. Manufacturers are expanding their product lines to meet demand for wireless earphones. Moreover, strong product innovation and addition of newer features are expected to boost the market. Asia Pacific is likely to be a highly attractive region of the market, owing to the steady adoption of wireless earphones. Manufacturers are keen on entering the market in Asia Pacific in order to expand their foorprint in the market in the region. North America and Europe are likely to dominate the global wireless earphone market owing to the preference for premium brands among the population in the regions.
The wireless earphone market is fragmented, due to the presence of several players. Competition is expected to intensify in the coming years, due to the entry of several local players. Key companies profiled in the research report include Skullcandy, Harman International Industries, Sennheiser electronic GmbH & Co. KG, Plantronics, Inc., Bose Corporation, Sony Corporation, Jabra, Koninklijke Philips N.V, Apple Inc., Samsung, Motorola Mobility, Huawei Technologies Co., Ltd, Bang & Olufsen, Edifier International Limited, Panasonic, Shure Incorporated, Xiaomi, Nokia, LG Electronics, Inc., OnePlus, and Motorola mobility (Lenovo Inc.). The report also offers the competitive landscape of the key players in the global wireless earphone market.
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