Pre-shave products are applied to the skin before shaving in order to prep the skin for a close shave, soften the beard, and protect the skin before lathering to prevent cuts and rough shaving. Pre-shave products can be utilized to prevent skin irritation that occurs after a shave that is caused due to the usage of multiple shaving products. Pre-shave products is a rapidly expanding sector in the shaving product industry due to increased awareness about skincare and its importance in order to remain healthy. Pre-shaving products contain natural and synthetic ingredients. Salons and parlors have been witnessing the usage of pre-shave products in the last few years. Demand for pre-shave products is anticipated to rise during this forecast period.
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The global pre-shave product market can be segmented based on product, distribution, ingredient, end-user, application, and region. Consumers of pre-shave products all over the globe are conscious about skin care. Pre-shave product available at the market in the form of various product. The product catalogue includes pre shave oil, pre shave gel, foam, soap, and lotion. In terms of distribution, the pre shave product market can be classified into online distribution channel and offline distribution channel. The offline segment can be further sub-segmented into hypermarket, supermarket, retail stores, and ecommerce distributors. Based on ingredient, the pre-shave product market can be segregated into plant or natural based, synthetic and mixed synthetic, and plant based pre shave product. In terms of end-user, the pre-shave product market can be segmented into shaving parlor, salon, and others. Based on application, the pre-shave product market can be categorized into dry shaving and wet shaving. The global pre-shave product market adopted several strategies to enhance its business by new product design and development of innovative product by the manufacturers.
In terms of region, the global pre-shave product market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe have the most users of pre-shave products and both regions are likely to witness a high demand for this product due to awareness about skin care and smooth shaving among the population in both regions. Additionally, both of these region have strong chain of distribution channel that boost to gain a huge market over here. Asia Pacific is also a leading market, as the region is witnessing a rising preference for pre shave products. Additionally, increasing in number of salon and parlor stimulate to usage of pre-shave product. Middle East & Africa is witnessing a rise in awareness about shaving product among user. The region is witnessing an increase in demand for pre-shave products due to the support of dermatologist and skin care centers. This make to enhance business for investor to invest in business due to demand in need of pre-shave product over this region.
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Rising income and urbanization, increasing number of salons and awareness about skin care are key factors driving the pre-shave product market. Usage of ingredients that include alcohol and lack of purchasing power and awareness about the specific need of shaving products are likely to hamper the market. However, improving distribution channel, Innovation and development of new products development and targeting the salon and parlor sector to gain better business are likely to present growth opportunities for the market.
Major players operating in the global pre-shave product market include L’Oreal SA, Kiehl, Johnson & Johnson, Bold For Men, Energizer Holdings, Inc., Malhotra Shaving Products Ltd., Acqua DI Parma, Beiersdorf AG, Godrej Group, and Siemens Healthcare among the others.
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