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Since the popularity of swimming as a sporting and as a leisure activity is growing all over the world, the market for women’s swimwear is also increasing. There is an increased demand for specialized kind of swimwear as well, such as thermal swimwear and for the type of swimwear that provides UV protection and this is also giving a much needed boost to the women’s swimwear market. And the most important factor giving a boost to the women’s swimwear market is the fact that it has got converted into a style statement besides its functional aspects.
Hence, the swimwear for women undergoes changes from time to time on a regular basis and this trend brings new women’s swimwear types to the market. Besides this, the vendors of women’s swimwear have switched over to the online platform for increased visibility and customer retention and engagement. However, the various flaws in the high tech materials like spandex and nylon that may result in injuries may restrict the market for women’s swimwear during the assessment period. In addition, the misuse of the easy returns policy and vendors not focusing on plus sized customers may also hamper the growth of women’s swimwear market.
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The global women’s swimwear market is slated to touch a value of nearly US$ 276 Mn in the year 2024 and grow at a sluggish CAGR during the assessment period.
Market Segmentation
Fact.MR’s research study assesses the global women’s swimwear market in terms of product, fabric, pricing, distribution channel, and region. This report presents extensive market dynamics and trends associated with different segments of the market, and their influence on the growth prospects of the market.
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The report has also profiled leading players in the global market for women’s swimwear, which will remain active through 2024. These include companies such as Dick’s Sporting Goods, Inc., NoZONE Clothing Limited, Speedo International Limited, Arena Italia S.p.A,American Apparel, Inc, TYR Sport, Perry Ellis International, INC, Victoria secret, Adidas AG,La Perla Group, Seafolly and Parah S.Pa.
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