What Is There To Know About Instapage?

There’s no shortage of landing pages and software tools to choose from out there. In fact, the average person just simply can’t keep up with the constant improvements in technology nowadays.

However, if you’ve hung out in the internet marketing space at all, then there’s a good chance that you’ve at least heard of the software Instapage. If you’re looking to make more sales online and convert higher, then this tool should get all of your attention.

Let’s talk a little bit more about what this landing page software has to offer.

What Is Instapage And What Does It Offer?

According to their official website, Instapage allows you to deploy unique landing pages for every ad, as well as convert more. In fact, Instapage even states that their customers get up to 400% more from their digital ad spend.

You can thank many of the advanced Instapage features for helping to create numbers like that. In the meantime though, let’s first take a look at what the Instapage price is before we get into the features.

How Much Does InstaPage Cost?

Instapage isn’t the cheapest landing page builder on the market, but you certainly get what you pay for. What you’re paying for when it comes to Instapage, is quality. Here’s how much you can expect to invest with Instapage.

  • The Instapage Business plan is $199 per month.
  • The Instapage Business plan can also cost $149 per month if you pay annually.

There is also one more pricing plan, and it’s referred to as the Enterprise plan. You get all of the perks and features with this plan, but the price is customizable so support would have to help you out with that.

There’s more that goes into the perks as well as getting the max benefits from this software. Feel free to read a quick pricing guide that offers more Instapage details.

In the meantime, let’s now take a look at the powerful features that come along with Instapage.

Instapage Features For Increasing Your Conversions

Here is something important that you need to know about Instapage, it’s not the best landing page builder for beginners. Not only is the price going to scare away many newbie marketers, they most likely won’t be utilizing many of the powerful features that happen to come along with Instapage.

So if you’ve got some type of marketing experience or you plan on using pay per click advertising, here are some of the features that will have you converting higher in no time.

Instapage Landing Pages

While it might be obvious that this software helps you create landing pages, it might not be obvious that their drag and drop editor is very easy to use. That’s always a plus!

When it comes to the Business plan, you get 30 published landing pages along with a traffic limit of 30,000 unique visitors per month. This should be more than enough to work with, and you can always upgrade with their Enterprise plan.

Postclick Score

Even advanced marketers need help and this feature certainly does that. This score measures your ad to experience relevancy. The higher the relevancy? The higher you can expect to convert.


The AdMap allows you to connect your ads to personalized experiences. This is very similar to the Postclick Score for the fact that you can add personalization and relevance.

This is an example of another feature that wouldn’t be helpful to a beginner marketer that isn’t sending much traffic. On the other hand, someone sending a serious volume of traffic can easily benefit from a feature like this.

Server-Side AB Testing

Here is another great way when it comes to increasing the conversions for you landing pages. Split testing is the feature that allows you to send an equal amount of traffic to two landing pages in order to find the highest converting page. This is yet another feature that will be more beneficial when you start sending more traffic to your landing pages.


So what is there to know about Instapage? A lot actually. Given the fact that this powerful landing page has many more features than mentioned in this article, there’s a lot to like about them.

The most important aspect of Instapage is going to be figuring out if it’s a good fit for you. If you plan on utilizing landing pages with paid traffic and you have a good amount of online marketing skills? Then the chances are high that Instapage will be the perfect landing page software for you.