A wallpaper is a style of material that is used to beautify, cover, and decorate inner walls of offices, entertainment building, homes, and other buildings. Wallpaper is one of the attributes of interior beautification. Owing to its wide range of characteristics that cannot be compared with other interior wall covering and decoration materials, such as color diversity, environment protection, rich patterns, appropriate price, and convenient installation, wallpaper has gained significant adoption among customers across the world.

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Growth of the real estate primarily fuels the demand for wallpaper. Convenience of installation and durability in contrast to the conventional wall decoration methods, for instance, wall painting, drive the demand for wallpaper. Moreover, wallpaper can cover flaws in the wall. Lack of harmful substances, such as lead, in wallpaper also drives the market. Moreover, innovative and technological advancements across several industries, including residential and non-residential construction, are estimated to drive the global wallpaper market during the forecast period.

Rising demand for green buildings and increasing investments in infrastructure development projects in developing economies are projected to create growth opportunities for the wallpaper market in these countries in the near future. Additionally, factors such as growing awareness, rising standards of living, increasing disposable income, rapid urbanization, and technological innovations in developing countries are anticipated to fuel the global wallpaper market during the forecast period.

Some of the major players operating in the global wallpaper market Laura Ashley, SEO Corporation Pvt. Ltd. (Ultrawalls), York Wallcoverings, Marburger Tapetenfabrik, Brewster Home Fashions LLC, Osborne & Little, Romo Group, Grandeco Group, Your4walls, Arte-International, Zambaiti Parati Spa, A.S. Création Tapeten AG, Sandberg Wallpaper, Wa.Ltd., Sangetsu Corporation, Texam, CASADECO, Lewis & Wood, Walker Greenbank PLC, Dongnam Wallcoverign, Holden Décor, and Beitai Wallpaper. These players are adopting several growth strategies to expand their presence worldwide and gain a higher market share. Expansions, mergers and acquisitions, investments, partnerships, and new product launches are a few of the key strategies adopted by major players operating in the global wallpaper market.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

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