Virtual reality (VR) and augmented reality (AR) technologies are scaling during the ongoing COVID-19 pandemic. Virtual shopping is a fast growing phenomenon, which is creating revenue opportunities for companies in the virtual and augmented reality market. With the help of AR systems, individuals can shop for products and see how they look inside their home. However, manufacturers in the virtual and augmented reality market need to consider travel and trade restrictions in countries hit by the third wave of coronavirus such as in Canada, India, Germany, and Brazil.
Virtual shopping has emerged as one of the most profitable business models during the pandemic, which allows people to buy furniture by browsing a retailer online. Virtual catalogues and video-format customer reviews are boosting product sales. Customers are choosing apparel using AR systems.
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Lack of Proven Business Models Needs Focus of App Developers
The virtual and augmented reality market is projected to advance at an astonishing CAGR of ~39% during the forecast period. However, challenges in the AR app development need to be addressed by startups and companies in the highly competitive market landscape. The lack of proven business models and AR app design & development standards is emerging as hurdles for companies. Despite these challenges, companies are focused on expanding the user experience and make it more convenient for individuals. Moreover, endless business opportunities in education, entertainment, and gaming are helping companies to overlook the challenges in the AR app development.
Companies in the virtual and augmented reality market are increasing their focus in AR navigation apps to simplify movement in cities.
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VR Gaming Systems Offering Real-life Experience, Comfort to Users
VR gaming sets have gauged high sales during the coronavirus outbreak worldwide. Such trends are generating incremental opportunities for companies in the virtual and augmented reality market and has led to the popularity of Oculus Quest All-in-One VR gaming system that includes a headset, two touch controllers, 15W adaptor, and AA batteries.
Manufacturers in the virtual and augmented reality market are increasing the availability of VR gaming sets that are designed to be balanced, adjustable, and comfortable for users. These gaming sets are offering a real-life experience to users with the help of VR headsets.
Virtual and Augmented Reality Market: Competition Landscape
- Atheer, Inc.
- Barco N.V.
- Blippar.com Ltd.
- Dell Technologies Inc.
- EON Reality, Inc.
- Google, LLC
- Honeywell International, Inc.
- HP Development Company, L.P.
- HTC Corporation
- Magic Leap, Inc.
- Manus Machinae B.V.
- Microsoft Corporation
- Nokia Corporation
- Oculus VR LLC
- Qualcomm Incorporated
- Samsung Electronics Co., Ltd.
- Sony Interactive Entertainment LLC
- Vuzix Corporation
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