Video ad Insertion Platform Market – Introduction
- Video ad insertion platform IT enables marketers to serve different advertisements to each viewer based on consumer insights and ad campaign results. Increasing demand for OTT platforms, technological advances, and an increase in the number of internet users are all boosting the video ad insertion platform industry. Furthermore, the 6-second ad is gaining attention on various social media sites. According to new research from the Advertising Research Foundation, six-second TV advertisements attract 8% to 11% more attention per second as compared to longer ads.
- Digital marketing trends and advanced connectivity choices, such as tablets and smartphones, and rise in mobile advertising trends are key factors that are estimated to propel the demand for the video ad insertion platform in the next few years. Video-based advertisement solutions enable businesses to communicate their promotions and deals to consumers more effectively.
Get Sample Copy:
Key Drivers of the Video ad Insertion Platform Market
- Rise in adoption of connected TV for promoting brands is compelling businesses to adopt video ad insertion platform for digital video advertising. This platform enables marketers to sell specific ads to each individual through social media pages, which results in strengthening the position of an organization in the market.
- Availability of affordable 4G and LTE internet services is also a major factor that is projected to fuel the demand for the video ad insertion platform in the near future. Organizations use video ad insertion platform as primary tools to advertise their goods and services. The platform also helps reduce paper costs and signifies a quick and easy way to communicate with targeted customers. It facilitates the incorporation of modern, creative advertising approaches with existing marketing campaigns in order to maximize their effectiveness and reachability.
- However, high initial investments and a lack of technical expertise are major factors restraining the video ad insertion platform market
Impact of COVID-19 on the Global Video Ad Insertion Platform Market
The COVID-19 pandemic has a strong impact on all end-user sectors. People stay at home more during pandemic situations. Businesses across the globe have been impacted by the virus in a number of ways, ranging from financial losses to the disruption in the supply chain. Consequently, the consumer shifted from traditional marketing to online purchasing. Therefore, a rise in online purchasing has boosted the demand for video ad insertion platform. For instance, according to the Interactive Advertising Bureau, almost 24% of media consumers, planners, and brands have put their ad spending on hold in the mid of 2020. Several companies are preparing to change their operations, as a majority of end-users, presently, are working digitally.
Grab an exclusive PDF Brochure of this report:
North America Accounts for Dominant Share of Global Video ad Insertion Platform Market
- North America holds a prominent share of the global video ad insertion platform market due to the presence of numerous tech-giants in this region, especially in the U.S. and Canada. This is also estimated to fuel the demand for video ad insertion platform in the near future. Furthermore, rising smartphone penetration is also fueling the demand for the video ad insertion platform in North America. Consequently, companies are increasingly adopting digital video advertising practices in order to capitalize on the growing number of digital viewers and capture a higher percentage of screen time.
- The video ad insertion platform market in Asia Pacific is expected to expand at a notable CAGR during the forecast period. Rise in adoption of advanced advertising solutions along with regulatory compliance is a prominent factor that drives the demand for the video ad insertion platform in the region. Furthermore, expanding economies in Asia Pacific, such as India and China, are prompting global players to expand their markets in developing economies, which in turn is boosting the market in the region.
Key Players Operating in Global Video ad Insertion Platform Market
Companies active in providing video ad insertion platform are increasingly spending on research and development, which in turn is expected to increase the demand for video ad insertion platform in the next few years. The market is diversified with the presence of numerous manufacturers across the globe. Key players operating in the global video ad insertion platform market include:
- Microsoft Corporation
- IBM Corporation
- Adobe, Inc.
- Marin Software
- Advance LLC.
- RSG Systems, Inc.
- Bidtellect, Inc.
- Mvix, Inc.
- Sizmek, Inc.
- SRAX, Inc.
Request For Customization:
Global Video Ad Insertion Platform Market: Research Scope
Global Video Ad Insertion Platform Market, by Component
- Managed Services
- Consulting Services
- Implementation Services
Global Video Ad Insertion Platform Market, by Deployment Mode
Global Video Ad Insertion Platform Market, by Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises
Global Video Ad Insertion Platform Market, by End-user
- Media and Entertainment
- IT & Telecom
Global Video Ad Insertion Platform Market Segmentation, by Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
- Service Software Management
- Software Management
Read Our Latest Press Release:
Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.
Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through ad-hoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.
Transparency Market Research State Tower,
90 State Street,
Albany NY – 12207
USA – Canada Toll Free: 866-552-3453
Email: [email protected]