Evolving Consumer Preferences and Herbal Benefits of Cupuacu Plant to Propel Market Growth

Consumer preferences continue to evolve at a rapid pace and play an important role in influencing the choice of ingredients used in food & beverages and cosmetic industries. The tectonic shift toward natural, organic, free-form, safe, and healthier products has paved the way for novel products developed using unique ingredients. In recent times, cupuacu butter has gained a considerable amount of popularity and the demand for the same is expected to witness considerable growth during the forecast period. Cupuacu butter is increasingly being used to develop personal & cosmetic products worldwide due to the beneficial herbal properties of the cupuacu plant.

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As consumers across the world continue to lean toward a vegan lifestyle, particularly in North America and Europe, the demand for cupuacu butter is on the rise – a trend that is expected to influence the growth of the cupuacu butter market in the upcoming years. A significant rise in the number of beauty- or skin-conscious consumers is another major factor that is expected to propel the demand for cupuacu butter in the forthcoming decade. At the back of these factors, along with innovations coupled and rise in demand for clean label products, the global cupuacu butter market is expected to attain a market value of ~US$ 62 Mn by the end of 2030.

Cupuacu Butter Market Segmentation

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High Demand from Cosmetic Industry Likely to Propel Cupuacu Butter Market

Within the cosmetic industry, market players continue to develop products in tune with evolving consumer trends and preferences. As the demand for clean label, safe, and natural ingredients continues to grow at a considerable pace, the cupuacu butter market has gained considerable popularity. Natural and clean label skincare and cosmetic products are increasingly being used by consumers worldwide. Due to additional research and development activities, there is growing evidence supporting the benefits of cupuacu butter for skin and hair due to which, cupuacu butter is increasingly being used to develop cosmetic and hair care products. In addition, the exception moisture retention capability coupled with growing popularity as one of the most effective natural antioxidant-rich moisturizers is some of the leading factors due to which, the demand for cupuacu butter from the cosmetic and personal care sector is increasing. Over the past few years, cupuacu butter is also increasingly being used as an alternative to shea butter to treat brittle and dry hair, as it offers improved hydration and a great degree of softness. Haircare companies, particularly in developed regions, including North America and Europe, are leaning toward the use of cupuacu butter to develop high-quality hair conditioners and other products.

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Consumer demand for herbal cosmetic products is on the rise worldwide as awareness pertaining to health and wellness continues to scale new heights. The advent of social media and digital platforms have played an imperative role in increasing consumer awareness, influence consumer preferences, and the promotion of herbal cosmetic products. Players operating in the current cupuacu butter market landscape are expected to predominantly focus on expanding their product portfolio, launch new products, and introduce innovative products in the market to break through the cut-throat competition.

Rise of Veganism and Surge in Demand for Bioactive Ingredients to Fuel Demand

Over the past decade, consumer trends suggest a significant rise in the number of vegans across the world. Present-day consumers are more aware of the functional properties of ingredients in their food and cosmetic products due to which, the demand for bioactive ingredients has witnessed considerable growth. Plant-derived ingredients are set to gain considerable traction in the near future, which in turn is likely to propel the cupuacu butter market during the assessment period. The adoption of cupuacu butter in the food & beverages industry is expected to grow, as it contains a unique phytochemical named theograndin, theophylline, and small traces of caffeine. However, due to low caffeine content, cupuacu is gradually emerging as an ideal alternative to chocolate. Some of the other factors that are expected to augment the demand for cupuacu butter include growing awareness, widening the scope of application, and increasing knowledge and valuation of botanicals in human nutrition