Packaging industry demands continuous packaging up gradations to drive in more customer attraction, thereby increasing the sales of the product. As per emerging trends in packaging industry, transparent food packaging has gained a significant adoption across the food industry. Transparent food packaging ensures the visual authentication of the food content which is an essential factor that affects the consumer’s perception of the quality of food. Transparent food packaging clubbed with light labelling appeals the consumers as it provides a clear view of the food content and its condition.
Transparent food packaging not only helps the customer to have a view of the product but it also gives the brands an opportunity to ensure an aura of good quality and proper condition of the food even after the shipment process of the food packets. It is expected that the transparent food packaging market would grow during the forecast period driven by the consumer’s need for visual authentication of the food.
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Transparent Food Packaging Market: Market Dynamics
Transparent food packaging market witnesses an increasing demand owing to consumer’s need for visual validation of the food which is ensured through transparent packaging. Another factor that propels the growth of transparent food packaging market is the need of the food brands to strengthen its brand image in the competitive market. The food brands adopt transparent packaging to enhance the shelf appeal of the food packet thereby ensuring the authenticity of the food quality and condition among the consumers.
Transparent packaging material are mainly manufactured from plastic which has high chances of getting damaged while transporting of food packets. It might get damaged thereby spoiling the food quality. Plastic disrupts the hygienic shipment of food packets. Moreover, plastic contributes to environmental pollution which poses a threat to the transparent packaging market.
Transparent Food Packaging Market: Market Segmentation
Transparent food packaging market can be segmented on the basis of packaging form which includes:
- Trays
- Clamshells
- Glass Bottles
- Zip Pouches
- Window Packets
- Others
