In simple terms, video marketing is making video content with the intention of reaching your marketing goals. There is a wide range of options when it comes to platforms for hosting videos. There are some techniques you are going to need when growing your business using video marketing.
There are many things you need to put into consideration when creating video content. Below are 4 tips from YTFab that will help in enhancing the quality and effectiveness of your video marketing efforts.
Building Brand Consistency
Will your audience tell that the piece of content is connected to the brand? Consumers like brands that post relevant content consistently. To start creating content that your audience is going to relate to, you need to first research your ideal customer. Once you know your ideal customer, you will be able to create videos they can relate to. Make sure you are consistent.
There are different ways of adding consistency to your brand. The first and most important is ensuring that your logo is visible on the videos you are creating and sharing. You should make sure the viewer knows who where the video is coming from and why they should keep watching it.
Being consistent when posting videos means your audience is going to look forward to these videos, and some will subscribe so they can easily get new videos. Building trust is important, and one way to do it is by showing your audience how much you care about the company and how they can benefit from the products you are providing.
Be consistent when posting your videos and always make sure you have the brand logo on your channel profile and video so you can have a consistent brand image.
Uploading Your Videos to YouTube
Content creators upload videos on their websites and social media accounts. While this is a good idea, you should not forget to re-upload the content on YouTube. YouTube has 1.9 billion users a month with the number growing, which means you should not underestimate it.
People go to YouTube to watch videos from creators with videos resonating with their thoughts, entertains them, or real-world problems. Businesses are not the same, and this is why goals vary depending on the business you are in.
Because of the number of users YouTube has, it is a good idea to have your content there and you will notice people watching it. Live events can also be great because you have the chance of engaging with your audience in real-time.
If you want your audience to stick around, then you need to engage with those commenting and liking your video. Such types of viewers are more likely to subscribe and come back for more videos in the future.
Adding a Transcript
You already know about search engine optimization and a good chance you have been using it to improve your rankings. What many people don’t know is that you can boost SEO visibility on both your website and YouTube by having transcripts on the videos that you have uploaded.
Google has invested a lot of work in making sure they provide their users with relevant and quality results. They can tell the intention of the video by looking at the text and visual cues in the video. When you include a transcript, you give the IA algorithm an easier time knowing what the video is about, and this is going to help you with your overall ranking.
Apart from improving your SEO ranking, adding a transcript is going to promote positive user experience. Many people are okay watching videos without the need for subtitles, but some prefer reading. A good way to make sure both types of people are happy is by giving them the option of transcripts with every video you post.
Live Streaming to Enhance Engagement
You should consider holding a live stream for your audience. Customers are happy when their favorite brands and businesses live stream because they get the chance of engaging with them. This is why you should try hosting and creating events on your website and social media accounts.
You will have different options to choose from when you want to stream live. A good example is hosting an AMA (Ask me anything) where your audience can ask you questions about the products and services or the business. You are going to get the chance of engaging with the customer while gathering valuable feedback about them.
Another approach is hosting a live social media event to announce the winner of a giveaway. Social media has become more popular, and this has provided businesses the chance of reaching prospective customers. 80% of internet users have at least one social media account, which makes it important to reach out to users on Twitter, Facebook, and Instagram. You will see a difference in engagement, traffic, and sales.
There is no need of hosting live events every day. If you decide to do it, plan it weeks in advance so you can get the attention of more leads.