LAS Surfactants Shaping Liquid Detergents Market with Increased Mobility

Manufacturers in the SLS, SLES and LAS market are focusing on increasing the convenience quotient for consumers by introducing liquid and capsule detergents. LAS (linear alkylbenzene sulfonate) is estimated to dominate the SLS, SLES and LAS market space with a market share of ~77% by 2027. Since LAS is an inexpensive surfactant, manufacturers are increasing its application for producing liquid detergents in North America. The growing adoption of liquid detergents over powdered laundry detergents in North America has instigated manufacturers to introduce novel cleaning products. Since LAS surfactants in detergents offer effective cleaning against grease and oil stains, a lot of households are opting for LAS-based detergents.

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Manufacturers in the SLS, SLES and LAS market are increasing their production capacities of liquid detergents more as compared to powdered detergents, because the main surfactant – LAS, complement a broad range of other surfactants such as alcohol ethoxylates, ether sulfates, and amine oxides. These liquid detergents are conveniently packaged in unit-dose pod products to increase mobility for consumers. Liquid detergents are anticipated to steadily take over the market share as the standard of living improves, worldwide.

sls sles and las market infographic

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Improved Formulations of SLS and SLES Suitable in Personal Care Products

The multipurpose use of SLS (sodium lauryl sulfate) is increasingly gaining the attention of manufacturers in the SLS, SLES and LAS market. Since the personal care sector is predicted to reach a production value of ~1,000 kilo tons by 2027, manufacturers are increasing the application of SLS in many cleaning and beauty products. Apart from its application in grooming products, hair products, and dental care products, manufacturers in the SLS, SLES and LAS market are expanding their production capabilities to meet the needs of stakeholders in the food and beverage sector. This is because SLS serves as an efficacious food additive that provides emulsifying and thickening properties in dried egg products, marshmallow products, and certain dry beverage bases.

The FDA has regarded SLS to be safe for utilization as a food additive. However, SLS poses as a risk for skin irritation and cancer in personal care products. Thus, manufacturers in the SLS, SLES and LAS market are innovating on improved formulations using SLES (sodium lauryl ether sulfate) surfactants that are milder and less irritating as compared to SLS.

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Manufacturers of Liquid Detergents Gain Competitive Edge with Convenient Packaging Solutions

Although the shelves in supermarkets are increasingly filling up with bold hues of liquid detergents, powdered detergents are still dominating the SLS, SLES and LAS market. This is evident as SLS dry was valued at ~US$ 495 million, and SLS liquid was valued at ~US$ 250 million, in 2018.

Consumers in Germany, Africa, India, China, Latin America, and elsewhere in developing economies opt for powdered laundry detergents over liquid detergents. Several reasons support this claim, as consumers in mainly developing economies associate powdered detergents with increased whitening in clothes. Also, developing liquid detergents requires advanced chemistry knowledge, and its packaging is a tricky challenge for manufacturers due to its complex formulations. As such, manufacturers in the SLS, SLES and LAS market are thinking inside the box to develop efficacious packaging solutions for liquid detergents. For instance, in November 2018, P&G – an American multinational consumer goods corporation, announced the launch of Tide Eco-Box – a liquid detergent containing ultra-concentrated formula designed for e-Commerce.

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