Perfumers to Create Winning Fragrances Using Artificial Intelligence
The aroma chemicals market is undergoing significant transformations as a result of innovative chemistries and thorough knowhow of flavors and fragrances. Strategic collaborations have led to the unfolding of new-to-the-world fragrances (synthetic fragrances and extracts from flowers, fruits, mosses, and spices) in the aroma chemicals industry.
One such aspect about the aroma chemicals industry is the introduction of AI (Artificial Intelligence) for fragrance product development. As such, stakeholders are modifying their business operations by conducting ground-level developments to evaluate insightful data in the aroma chemicals landscape. Increased research & development efforts are giving rise to new methods of using artificial intelligence to develop perfumes positioned on digital fragrance models.
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With the help of artificial intelligence, manufacturers and stakeholders are able to create newer, safer, and greener molecules in the aroma chemicals landscape. Thus, using artificial intelligence elevates the process of cross-reference market research, acquisition of customer data, and preferences and disparate information that influences operational decision-making. Artificial intelligence also analyzes several formulas and historical data, which combines the art and science of innovative perfume-making in the aroma chemicals landscape. For instance, in October 2018, Symrise AG – a leading producer of fragrances and flavors, announced its collaboration with IBM Research – IBM’s research and development division, to develop Philyra, a project that is developed to use artificial intelligence and helps perfumers make productive and high-precision designs that are predicted based on novel combinations.
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Multi-purpose Terpenoid Compound Gives Rise to Specialty-ingredient Applications
Terpenoid-based compounds have high probability to complement with carbohydrate, oil and lignin-based feedstock, and serve as an alternative for petrochemicals in the production perfumes and fragrances in the aroma chemicals industry. Terpenes also act as flavor agents to add a more sophisticated aroma to various food products, as compared to synthetic substances. Thus, stakeholders can increase the application of terpene compounds in the food and beverage industry.
Ongoing research & development in the aroma chemicals landscape is leading to the combining of fragrances with home care products. As such, stakeholders are collaborating with washing-machine manufacturers and detergent makers to develop premium-quality and inexpensive detergents for consumers. Specialty-ingredient businesses are developing long-lasting microencapsulated fragrances for a range of home care products.
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Cleaner & Greener Operations Assist Stakeholders in Complying with Environmental Regulations
The aroma chemicals market is consolidated, with four major players accounting for ~57% of the market share. Latest trends in the aroma chemicals landscape are giving rise to the production of sustainable fragrances. Perfumers are shifting towards greener fragrances, as synthetic compounds have previously led to allergic reactions in some individuals. Stakeholders are restricted by stringent regulations for the production of synthetic musk compounds, since they negatively impact the environment, and contaminate aquatic wildlife and waterways.
In order to keep sanitary risks under control, stakeholders in the aroma chemicals landscape are adopting innovative and cleaner technologies, such as supercritical fluid extraction that use carbon dioxide under high pressure to extract essential oils, and the microwave-assisted extraction technique, which is an automated green extraction technique. Likewise, perfumers in the aroma chemicals landscape are incorporating sustainable ways to grow plants that are used in the perfume industry, to propagate better strains and establish optimal planting techniques to source sustainably-grown plant species such as pure sandalwood, to extract essential oils.
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